Senior Product Marketing Manager

Circuit•Austin, TX

About The Position

Circuit is building an AI execution layer for industrial and manufacturing enterprises, turning expert judgment into agents that help people make accurate technical decisions. As Senior Product Marketing Manager, you will shape how Circuit’s products are positioned, launched, and sold. You will own messaging for core use cases, lead launches, and equip Sales and Customer Success with the positioning, tools, and proof they need to win. This is a hands-on individual-contributor builder role with end-to-end ownership of positioning and messaging, from customer and competitive research through launch, enablement, and web content. You will partner with Product, Sales, and Customer Success, and help establish Circuit’s product marketing launch framework, enablement system, and measurement. As the marketing function develops, you will also contribute to broader marketing work such as social, content, and executive ghostwriting.

Requirements

At least 4 years of B2B marketing experience, including at least 2 years in product marketing at a software company.
Experience owning positioning and messaging for a product or product line and working cross-functionally to bring it to market.
Experience running product and feature launches end to end, from messaging through enablement and customer communication.
Experience building sales enablement that sales representatives use.
Experience writing or rewriting product and solution pages around value-based messaging.
Experience running product communication or customer-facing programs and measuring their impact.
Excellent writing ability across formats, including web copy, release notes, and executive voice.
Clear, fast, versatile writing skills and the ability to adapt voice and format.
Commercial mindset and a strong sense of what will and will not move a deal.
Resourcefulness and willingness to work across strategy, research, writing, and execution.
Strong organizational skills and the ability to manage multiple launches, programs, and stakeholders.
Collaborative approach and strong alignment with Product, Sales, and Customer Success, with shared ownership of pipeline and results.
Curiosity about industrial and manufacturing businesses and eagerness to learn their buyers.
Comfort with ambiguity and building in a fast-moving, early-stage environment.

Nice To Haves

Experience marketing a technical, AI, or workflow product.
Experience marketing to manufacturing, industrial, or other physical-economy industries.
Experience running a company social presence or ghostwriting for executives.
Experience at an early-stage company as an early or first product marketing hire.

Responsibilities

Own positioning and messaging for one or more core use cases, aligning Product, Sales, and Customer Success around a unified market narrative.
Build and run a repeatable launch framework for products and features, including launch tiering, messaging, asset creation, internal readiness, and customer communication.
Own customer-facing product communications, including release notes, feature announcements, and in-product messaging, and measure adoption.
Build Sales and Customer Success enablement, including pitch narratives, talk tracks, battlecards, objection handling, demo stories, and new-representative onboarding.
Run the competitive program, tracking the landscape and sharing battlecards and win/loss insights with Product and Sales.
Conduct voice-of-customer research through sales calls, customer interviews, and win/loss analysis, translating findings into messaging, proof points, and case studies.
Own use-case and solution-page copy on circuit.ai, focusing on value-based messaging and partnering with Design on new pages.
Develop buyer personas for industrial and manufacturing roles and translate them into relevant messaging and content.
Contribute market, competitive, and customer insights to pricing and packaging decisions.
Own Circuit’s social presence, including content calendar, posts, cadence, and reporting.
Ghostwrite for founders and executives across LinkedIn, bylines, and speaking engagements.
Produce long-form content such as blogs, guides, and newsletters, managing freelancers or agencies as needed.
Support campaigns and events with copy and messaging.
Help define and report product marketing metrics, including adoption, enablement usage, pipeline influence, and web conversion.