Senior Product Marketing Manager

A10 Networks • San Jose, CA

2d • Hybrid

About The Position

A10 is seeking a dynamic, strategic product marketing leader for its AI Security and AI Infrastructure solutions. This highly visible role owns global product marketing strategy and go-to-market direction for a strategically important portfolio. The manager drives positioning, messaging, launches, marketing programs, and sales-enablement content, while serving as a subject-matter expert on AI and security. The role collaborates with global teams, customers, and industry leaders to shape market strategy, strengthen A10’s competitive position, and drive measurable outcomes in market awareness, pipeline, adoption, and revenue growth.

The role develops strategy and executes product marketing across enterprise markets, with a focus on security outcomes. It establishes thought leadership, represents the portfolio in presentations and analyst briefings, and works across product, sales, and marketing teams. The manager also gathers customer and market insights, informs product and go-to-market decisions, and partners with Product Management throughout the product lifecycle, from market validation and development through launch and post-launch optimization. The position operates independently in a rapidly evolving and sometimes ambiguous market.

The role is hybrid. Targeted compensation is up to $180,000; final salary offers vary based on factors including skills, experience, geographic location, education, certifications, and training.

Requirements

• BS or MS degree.
• At least 8 years of progressive product marketing experience for security products and services.
• Proven track record leading complex global product launches and go-to-market initiatives and positioning and evangelizing new solutions in enterprise markets.
• Ability to independently develop strategy, lead complex cross-functional initiatives, influence senior stakeholders, and drive decisions across organizational boundaries.
• Deep understanding of the AI market, preferably including AI security and AI infrastructure for agentic AI, as well as relevant market trends and competitive landscape.
• Ability to develop high-quality presentation materials and communicate complex technical and business concepts effectively to diverse audiences.
• Strong knowledge of enterprise AI use cases, including generative AI and agentic AI, and understanding of AI market trends.
• Ability to thrive in a fast-paced, dynamic environment, independently establish priorities, exercise sound judgment, and drive work from strategy through execution.
• Experience with AI and strong understanding of generative AI and agentic AI, AI security, application security, Web App and API security, Threat Intelligence, or similar technologies.

Responsibilities

• Own and drive global product marketing strategy for A10’s AI Security and AI Infrastructure solutions, focusing on enterprise markets and security-focused outcomes.
• Define market opportunities, segmentation, positioning, messaging, launch strategy, and go-to-market priorities.
• Translate portfolio strategy into product marketing plans for AI security solutions and enterprise use cases.
• Develop positioning and messaging for key buyers, use cases, industries, and stages of the customer journey.
• Establish and promote thought leadership in AI security, AI infrastructure, and application security using research, customer insights, market trends, and industry developments.
• Collaborate with product marketing, product management, sales, and other marketing teams to align strategy, priorities, deliverables, and success measures.
• Deliver presentations to stakeholders, media, and customers; lead analyst briefings and strategic conversations about A10’s AI solution portfolio.
• Partner with Campaigns, Marketing Operations, and Field Marketing to develop collateral supporting demand-generation campaigns.
• Engage industry leaders and customers to gather insights, build relationships, validate market needs, and identify opportunities.
• Use customer feedback to refine marketing strategies and messaging and recommend changes to messaging, product priorities, customer engagement, and go-to-market execution.
• Lead market research and competitive analysis to inform positioning and marketing strategies.
• Partner with Product Management throughout the product lifecycle, from market validation and development through launch and post-launch optimization.
• Independently identify emerging needs, define strategic direction, and develop scalable approaches in an evolving and sometimes ambiguous market.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior