Senior Product Marketing Manager

VETRO, Inc • Portland, ME

2d • $125,000 - $150,000 • Remote

About The Position

VETRO is seeking a Senior Product Marketing Manager with deep knowledge of the fiber broadband industry, a strong customer orientation, and the ability to turn complex product capabilities into compelling stories and effective sales tools. This strategic, hands-on role develops direct relationships with customers and uses their insights to strengthen VETRO’s positioning, equip sales teams, and lead product launches from planning through post-launch adoption. The role works closely with Product, Sales, Account Management, Customer, Technical Solutioning, Marketing, and Partnerships to connect VETRO’s products to customer outcomes and help commercial teams communicate their value.

Requirements

• 10+ years of relevant B2B SaaS experience, including substantial ownership of product marketing, sales enablement, and product launches.
• Deep domain knowledge of fiber broadband, telecommunications infrastructure, or fiber network management software, with a strong understanding of network operator workflows and challenges.
• Demonstrated experience working directly with customers to uncover needs, validate messaging, understand buying decisions, and develop customer stories.
• A strong portfolio of sales enablement content that translates complex technical products into clear, persuasive business value.
• Proven success leading product launches from initial planning through cross-functional readiness, market introduction, and post-launch measurement.
• Exceptional writing, storytelling, presentation, and facilitation skills, with the ability to communicate effectively with technical and nontechnical audiences.
• Strong project management skills and the ability to drive alignment, accountability, and execution across teams.
• A hands-on approach, sound judgment, and the ability to balance strategic priorities with detailed content development.

Nice To Haves

• Experience with GIS, fiber management, network inventory, or related infrastructure software.

Responsibilities

• Engage regularly with customers through interviews, workflow discussions, customer visits, and participation in sales and account conversations.
• Develop a detailed understanding of fiber network planning, design, construction, documentation, and operations, including how stakeholders use and evaluate network management software.
• Translate customer insights into buyer personas, priority use cases, value propositions, and messaging grounded in customer needs.
• Bring customer and market evidence into roadmap discussions and commercialization decisions in partnership with Product, Technical Solutioning, and Customer.
• Monitor competitors, industry developments, and buying trends to identify opportunities for differentiation.
• Develop and improve sales enablement content, including pitch decks, discovery guides, competitive battlecards, objection-handling resources, solution briefs, demo narratives, and customer-facing presentations.
• Translate technical capabilities into differentiated business value for executive, operational, and technical audiences.
• Work with Sales and Account Management to identify buyer questions, deal obstacles, and content gaps, then create practical resources to address them.
• Partner with customers and Customer Success to develop case studies, success stories, and evidence of customer outcomes.
• Deliver training to help Sales, Account Management, and partners position VETRO, demonstrate use cases, and communicate differentiation.
• Evaluate enablement effectiveness using sales feedback, content usage, and evidence of improved sales conversations.
• Own launch planning and execution for new products, capabilities, and significant enhancements from customer and market validation through launch and post-launch evaluation.
• Define launch audiences, positioning, messaging, scope, success measures, timelines, and cross-functional responsibilities.
• Coordinate launch readiness across Product, Sales, Account Management, Customer, Technical Solutioning, Marketing, and Partnerships.
• Develop launch materials, including product narratives, presentations, web content, announcements, FAQs, and demo guidance.
• Partner with Marketing on campaigns and with VETRO Customer teams on communications that support awareness, adoption, and expansion.
• Track launch results, gather customer and commercial feedback, and refine messaging and enablement after release.

Benefits

• Employee stock option plan participation.
• Comprehensive benefits package, including health insurance and retirement plans with 401(k) match.
• Remote work stipend and semi-monthly internet stipend.
• Learning & Development fund.
• Flexible vacation and PTO.
• Professional development opportunities and career growth within an innovative and rapidly growing company.
• Flexible work arrangements with a remote-first approach.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed