Senior Product Marketing Manager

DomainTools•Boston, MA

About The Position

DomainTools is a rapidly growing cybersecurity company that provides an internet intelligence platform used by advanced security teams to identify malicious infrastructure. The company is at an inflection point with strong product-market fit and a market shifting towards AI-native security operations. This role is crucial for positioning, launching, and selling the company's intelligence capabilities, sitting at the intersection of Product, Research, Sales, and Demand Generation. The Senior Product Marketing Manager will translate technical intelligence into clear narratives for practitioners and economic buyers, creating assets for the sales field, and defining launch plans with measurable results. The role requires a deep understanding of the threat intelligence market and the ability to articulate DomainTools' unique value proposition, including its extensive data, predictive Risk Scoring, and AI-native access.

Requirements

5+ years in B2B product marketing, with meaningful time in cybersecurity.
Threat intelligence, DNS or domain data, fraud, security analytics, or SOC-facing products experience is a strong plus.
A portfolio demonstrating messaging, launch, and sales assets.
Ability to make technical products legible without oversimplifying.
Comfort with enterprise security cycles, including intelligence buyers and vendors who consume data via API.
Sufficient cyber fluency to brief sales engineers or threat intelligence analysts.
Genuine curiosity about AI in security operations and a point of view on its impact.
Clear, confident writing skills.
Cross-functional collaboration skills with Product, Sales, Research, and Demand Gen.
Ability to influence and earn trust through quality of work.

Nice To Haves

Hands-on experience with investigative or threat intelligence platforms.
Experience marketing API or data products, not only UI-first tools.
Familiarity with agentic AI workflows and LLM integration in SOC operations.
Experience building or marketing within a technology partner or reseller ecosystem (SIEM, SOAR, XDR, TIP platforms).
Analyst-relations or partner-marketing exposure.
Familiarity with SOC, fraud, or brand protection buying groups.
Experience marketing to or within the public sector or federal government.

Responsibilities

Own the narrative for assigned products and use cases, including investigation, threat hunting, fraud and brand protection, detection enrichment, and API-first data consumption.
Maintain the messaging framework for consistency across website, sales team, partners, and campaigns.
Translate technical depth into buyer language, highlighting DomainTools' differentiators like 25+ years of data, predictive Risk Scoring, guided infrastructure pivots, and AI-native access via the MCP Server.
Plan and run go-to-market strategies for product launches and major releases in partnership with Product, Engineering, Sales, and Demand Generation.
Define the full launch package, including audience, narrative, asset list, enablement plan, and success metrics.
Translate the roadmap into an executable launch calendar.
Own the AI and agentic SOC narrative as a launch pillar, positioning the MCP Server, AI-native workflows, and the shift from analyst-assisted to autonomous investigation.
Build the field kit, including first-call decks, solution briefs, battle cards, talk tracks, objection handlers, demo narratives, and proof points.
Train sales and solutions engineering on positioning, competitive differentiation, and demonstration techniques.
Participate in deals when the narrative needs an owner, including competitive situations and strategic accounts.
Equip resellers and technology partners with messaging that resonates with their buyers and go-to-market motions.
Track how buyers evaluate DomainTools data and intelligence against other solutions.
Monitor the competitive landscape and market shifts in threat intelligence.
Conduct win/loss and competitive reviews regularly.
Feed market insights back to Product and Sales.
Contribute to analyst conversations, partner briefings, and market-facing events.
Partner with Research and Content on thought leadership tied to real adversary infrastructure.
Produce or direct web copy, solution pages, blog posts, customer stories, and proof content.
Build the evidence base with customer outcomes, third-party validation data, and use-case proof points.