Senior Product Marketing Manager

Bitsight•Boston, MA

1d•$141,000 - $211,000•Remote

About The Position

Bitsight is seeking a Senior Product Marketing Manager to shape how the market understands and adopts our cyber risk intelligence solutions. This senior, hands-on individual contributor will lead go-to-market strategy for solutions that help organizations identify, prioritize, and mitigate exposure across their extended attack surface—including internal and external assets, cloud environments, third parties, and the broader supply chain. You will translate sophisticated security capabilities and threat intelligence into clear, differentiated stories that resonate with CISOs, security operations, exposure management, and third-party risk leaders. Working across Product, Sales, Marketing, and Customer Success, you will influence product strategy, lead launches, enable the field, and drive measurable adoption, pipeline, and growth.

Requirements

7+ years of experience in B2B product marketing, technical marketing, product management, or a related go-to-market role.
Meaningful experience in cybersecurity, preferably exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk.
Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams.
Ability to understand technical products and turn complexity into concise, compelling stories.
Strong knowledge of enterprise cybersecurity buyers, workflows, and market dynamics.
Exceptional writing, presentation, and executive communication skills.
Strong cross-functional leadership with the ability to influence without direct authority.
Strategic thinker who is equally comfortable creating the strategy and doing the work.
Curiosity about AI and its impact on security threats, security operations, and product marketing.

Responsibilities

Own positioning, messaging, and go-to-market strategy for assigned solutions.
Develop compelling narratives that connect attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience.
Articulate Bitsight’s value across enterprise, third-party, fourth-party, and supply-chain exposure.
Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences.
Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions.
Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation.
Create core assets including messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership.
Equip Sales and partners with the knowledge, tools, and proof points needed to win.
Build deep knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges.
Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception.
Measure impact through adoption, pipeline, competitive performance, and revenue contribution.