Senior Product Marketing Manager

Givelify

9d•Remote

About The Position

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we’ve helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they’re changing their world with kindness and generosity. Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters. Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits. We are looking for a Senior Product Marketing Manager to help our rapidly growing organization build out a world-class product marketing discipline.

Requirements

Bachelor's Degree required at a minimum
5+ years of relevant PMM experiences, 7+ years total experience
Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product messaging development and GTM strategy building.
Experience working in consumer technology organizations or 2-sided marketplaces.

Nice To Haves

MBA or MS in marketing or business is a PLUS
Certification(s) in product or customer marketing a plus
Experience in hypothesis-based test-and-learn growth approach a plus
Experience in pricing and monetization a plus

Responsibilities

Play a pivotal role in shaping the future of our product positioning, messaging, and go-to-market strategies.
Lead high-profile projects that directly contribute to the company’s growth and help over 2 million donors and more than 80,000 nonprofits and places of worship do more good.
Collaborate cross-functionally to ensure the successful launch and growth of existing, new, and emerging products in our two-sided marketplace.
Own the success of their launch, activation, and adoption as measured by KPIs including but not limited to product usage, NPS, ARPU, LTV, and % of consistent givers.
Conduct primary and secondary research to understand target customers' needs, pain points as well as market trends.
Analyze and obtain actionable insights with tools, including but not limited to personas, customer journey mapping, and win/loss analysis.
Build business cases, roadmaps, and validation pilots with insights obtained through research and cross-functional workshops.
Design and execute pilots, then track results and optimize plans in partnership with stakeholders.
Develop clear and compelling product positioning and messaging based on customer insights to drive business and customer goals.
Ensure GTM readiness of marketing channel, business development, sales and customer success teams by equipping them with knowledge, processes, and collateral to attract new customers and grow product adoption.
Track and report on metrics for ongoing optimization.
Build and lead projects with large cross-functional teams.
Balance internal and external stakeholder needs by sharing, receiving feedback, and iterating.
Prioritize and organize workload to meet project deadlines in a fast-paced hyper-growth environment.
Document progress to ensure smooth cross-functional collaboration over time.