Senior Product Marketing Manager

Microsoft • Redmond, WA

6h • $106,400 - $222,600

About The Position

Microsoft Power Apps is a low-code application development platform that helps organizations build secure, enterprise-grade applications efficiently. As AI transforms software development and business processes, Power Apps helps customers modernize existing applications, extend business systems, and develop solutions for business needs.

The Senior Product Marketing Manager leads product positioning, go-to-market strategy, and business performance for Power Apps. The role develops product messaging and value propositions, translates product innovations into customer- and sales-focused content, and supports initiatives intended to drive demand, pipeline growth, product adoption, and revenue.

This position combines product strategy, marketing, and business planning. It works with product management, engineering, sales, finance, business planning, partner, and integrated marketing teams to identify growth opportunities, support strategic priorities, and develop go-to-market plans. Customer insights, market trends, competitive analysis, and business data inform marketing strategies and support business objectives.

Requirements

• Master’s degree in Marketing, Computer Science, Business, or a related field and 3+ years of experience in business; or bachelor’s degree in those fields and 5+ years of experience in business; or equivalent experience.
• Experience collaborating with product, engineering, sales, finance, business planning, or marketing teams to support cross-functional initiatives.

Nice To Haves

• Master’s degree in Marketing, Computer Science, Business, or a related field and 6+ years of experience in business; or bachelor’s degree in those fields and 8+ years of experience in business; or equivalent experience.

Responsibilities

• Develop and manage Power Apps product positioning and messaging, establishing a differentiated value proposition across AI-powered application development, enterprise application modernization, and business process transformation.
• Develop and execute the Power Apps go-to-market strategy, aligning product priorities, target audiences, sales initiatives, partner strategies, campaigns, launches, and customer insights with business objectives.
• Collaborate with finance, business planning, sales, and product leaders on revenue planning, performance against business targets, and opportunities to improve pipeline, conversion, product adoption, and revenue.
• Analyze business performance, customer needs, market trends, and competitive insights to identify growth opportunities, recommend investments, and inform product and go-to-market priorities.
• Translate complex product capabilities and technical innovations into clear, relevant messaging for customers, partners, sales teams, analysts, and executive audiences.
• Develop sales and partner enablement resources that communicate Power Apps’ value, support competitive positioning, and help advance customer opportunities.
• Develop customer success stories and supporting materials that demonstrate business value and strengthen product awareness and credibility.
• Represent customer and market perspectives in collaboration with product, engineering, sales, and marketing teams to inform strategic decisions and support cross-functional alignment.
• Develop and support strategic priorities for Power Apps positioning and growth while contributing to the execution of marketing initiatives.
• Combine product storytelling with business insights and analytical approaches to support marketing and commercial objectives.
• Use data, customer insights, and market trends to evaluate opportunities, prioritize initiatives, and recommend actions.
• Collaborate across product, engineering, sales, finance, partner, and marketing organizations to support shared business objectives.
• Work across evolving business priorities, evaluate complex challenges, and facilitate alignment among cross-functional stakeholders.
• Communicate insights, recommendations, and business updates effectively to senior leaders and cross-functional teams.
• Manage multiple projects and priorities while maintaining quality and meeting business deadlines.

Benefits

• Certain roles may be eligible for benefits and other compensation; additional benefits and pay information is provided through Microsoft’s careers website.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior