Senior Product Marketing Manager

TGR Solutions•Los Angeles, CA

2h•Onsite

About The Position

TGR Solutions, Inc. designs and builds autonomous robots for regulated environments, including its flagship A1 ADIBOT UV-C disinfection robot. The Senior Product Marketing Manager owns product marketing end to end, shaping how TGR’s products are positioned, launched, and adopted. The role partners closely with Product and Engineering to influence product development and roadmap priorities, and works with Sales and Customer Success to connect customer and field insights to messaging, the sales process, and product adoption. The position is based on-site in Los Angeles, California, with occasional travel. The manager reports to the Director of Marketing and works daily with Sales, Customer Success, and Product. The role involves customer demos, validations, site visits, buyer interviews, and trade shows. It also includes maintaining claims and evidence materials, directing content and AI-supported marketing workflows, and tracking go-to-market performance and its impact on the sales pipeline.

Requirements

Bachelor’s degree in marketing, business, or a related field, or equivalent work experience.
At least 6 years of product marketing experience for complex B2B products, including ownership of a product area across multiple launches.
Track record of shaping product priorities using customer and market insight.
Experience defining go-to-market strategy and executing it, including writing content, building enablement, and coordinating across teams.
Experience driving adoption or retention after launch using product or usage data.
Experience with positioning and messaging for technical products and audiences ranging from daily users to executive buyers.
Comfort working with claims and evidence within a formal review process.
Hands-on use of AI in work, including workflows or automations used in real work and a clear method for checking their output.
Sufficient AEO and SEO fluency to brief and review that work.
Strong written and verbal communication skills and ability to explain a technical product clearly.
Ability to work independently, manage competing priorities, and work in the field, including travel for customer visits and trade shows.

Nice To Haves

Experience in regulated or highly technical markets.
Familiarity with healthcare or life sciences buyers, such as infection prevention, EVS, and sterility assurance.
Content production ability, such as video, design, or editing.

Responsibilities

Own go-to-market strategy and execution for every TGR product, including planning, launch tiering, enablement, field rollout, ideal customer profiles, segments, buying committees, messaging, proof points, and sales plays.
Work alongside Sales in the field by joining demos and validations, reviewing active deals, and adjusting the approach based on what wins and loses.
Conduct quarterly win/loss and buyer interviews and translate findings into positioning, objection handling, and product feedback.
Align every launch with regulatory requirements by working with the people responsible for those requirements.
Partner with Product and Engineering in discovery and roadmap conversations, using customer, competitive, and field insight to shape priorities.
Drive adoption and expansion after deployment with Customer Success, using usage data and customer feedback to identify activation gaps and shorten time to value.
Build the customer evidence pipeline, including case studies, proof points, and usage-driven stories; create demo decks, datasheets, and RFP content with Sales.
Own product positioning, messaging, value propositions, and the competitive narrative against established vendors.
Keep battlecards and market intelligence current, using AI to monitor information and personally verifying findings.
Maintain the approved claims matrix and evidence summaries, and conduct first-pass claims review; qualified reviewers retain final sign-off.
Set content direction based on buyer questions and competitor gaps; brief website, SEO, and AEO work and review the results.
Design and maintain AI skills and workflows for repeatable marketing work with human review, and track brief-to-live time.
Track go-to-market performance and report how the work moves deals through the pipeline.