Senior Manager, Product Marketing

AdvancedMD•South Jordan, UT

16h

About The Position

AdvancedMD is seeking an experienced Senior Manager, Product Marketing to lead strategic commercialization efforts. The role owns the upfront strategy for potential products and services, including defining the opportunity, target customer, recommended offering, monetization, merchandising, messaging, and go-to-market plan. The position partners closely with Product and executive leadership to determine what AdvancedMD should launch and builds evidence-backed recommendations using qualitative and quantitative research, in-market testing, and analysis of existing customer data. The Senior Manager translates strategy into detailed briefs for Sales and channel partners and guides initiatives through market launch. The role establishes KPIs and is accountable for business outcomes. It relies on strong cross-functional relationships with Product, Market Research, Finance, Analytics, Sales, Marketing channels, and executive leadership, as well as the ability to gain alignment and influence without direct authority. The ideal candidate is comfortable moving between strategic business cases and customer-facing messaging, managing ambiguity and multiple projects, and turning insights into results. AdvancedMD provides cloud-based medical office software and managed medical billing services to independent practices. The company describes a hybrid approach as preferred company-wide, while noting that arrangements vary by team and role; specific expectations for this role will be discussed during the interview process.

Requirements

Bachelor of Arts or Bachelor of Science degree required.
At least 5 years of product marketing or go-to-market experience, ideally bringing new offerings to market.
Experience owning upfront strategy for new products or services and carrying it through to market.
Ability to work with market research and internal data analysis and use findings to build strategy.
A track record of owning KPIs and being accountable for business results.
Understanding of both sales-led and product-led motions and how they inform go-to-market plans.
Player-coach approach: able to do the work directly while building cross-functional trust and influencing others.
Collaborative operating style and ability to build partnerships across Product, Finance, Analytics, Sales, and Marketing channels.
Comfort with ambiguity and ability to build structured plans for undefined problems.
Strong project management and organizational skills, including the ability to manage multiple projects simultaneously.
Ability to work across executive-level business cases and detailed customer-facing messaging.

Nice To Haves

MBA.
B2B SaaS experience, ideally product marketing or go-to-market work for enterprise customers.

Responsibilities

Develop the case for new products and services in partnership with Product and executive leadership, including recommendations about what AdvancedMD should launch and how.
Create data-backed go-to-market strategies that define market opportunity, target customer, offering, monetization, merchandising, and messaging.
Select and use appropriate qualitative research, quantitative research, in-market testing, and existing customer data analysis to build commercialization recommendations.
Translate strategy into clear, detailed briefs for Sales and channel partners and guide work through market launch.
Set KPIs for major initiatives and hold the work accountable for business outcomes.
Build trusted partnerships across Product, Market Research, Finance, Analytics, Sales, and Marketing channels.
Use data to shape recommendations, earn executive alignment, and explain the rationale behind strategy to cross-functional teams.
Manage multiple projects and support both strategic planning and tactical execution.