Senior Product Marketing Manager
About The Position
RareCyte is a precision biology company developing technologies and products for spatial proteomics and liquid biopsy. Its platforms are used by therapeutic companies and research institutions to advance translational and clinical research. The Orion spatial proteomics platform provides quantitative, high-plex spatial biomarker data, while the CyteFinder, AccuCyte, and RarePlex products support rare-cell detection for liquid biopsy. RareCyte is seeking a hands-on Senior Product Marketing Manager to create scientifically credible content and execute digital marketing campaigns that build brand awareness, engage target audiences, and generate demand for its technologies and services. The role independently manages content from research and subject-matter-expert interviews through writing, editing, publication, and optimization, translating complex scientific concepts into clear, differentiated messaging across digital channels. The position markets to pharmaceutical, biotechnology, and academic clinical research audiences.
Requirements
- B.S. in biology, biochemistry, molecular biology, biomedical sciences, or a related discipline.
- 5–10 years of experience in scientific content marketing and communications.
- Exceptional scientific writing, editing, and storytelling skills, including the ability to communicate complex technical subjects clearly and persuasively.
- Experience independently developing scientific and commercial marketing content for biopharma and academic clinical research audiences, including websites, blogs, email campaigns, and social media.
- Working knowledge of SEO, digital marketing, and content performance analytics.
- Strong project management skills and ability to manage multiple priorities independently.
- Proficiency with AI-assisted content development tools.
- Portfolio of personally authored scientific and marketing content.
Nice To Haves
- Experience marketing life sciences research instrument platforms and lab services.
- Familiarity with the spatial biology market.
- Graduate degree in a life science discipline.
- Experience with marketing automation, CRM, content management, and analytics platforms.
Responsibilities
- Research, write, and edit scientific and commercial content, including blogs, application notes, white papers, case studies, website copy, and sales enablement materials.
- Translate complex scientific information into compelling, application-focused messaging for biopharma and life sciences research audiences.
- Interview scientists, customers, and internal subject-matter experts to develop accurate, differentiated content and maintain consistent messaging and brand voice.
- Use AI-assisted tools to improve content-production efficiency while maintaining scientific and editorial quality.
- Develop and execute integrated marketing campaigns across email, social media, landing pages, webinars, and digital advertising.
- Write, schedule, and publish content across email, social media, and other digital marketing channels.
- Develop audience-specific content for customer engagement throughout the buying journey and optimize website and campaign content for search visibility, engagement, and lead generation.
- Repurpose scientific content across formats and channels to maximize reach and impact.
- Develop thought leadership and educational content on spatial biology, precision oncology, biomarker development, and therapeutic research.
- Collaborate with scientific experts, customers, and external partners to communicate research applications and technology advances.
- Support scientific presentations, conference abstracts, webinars, and media-related content.
- Maintain and execute an editorial calendar aligned with marketing priorities and commercial campaigns.
- Apply SEO and emerging AI-search optimization practices to improve content discoverability.
- Monitor content performance and recommend improvements based on engagement, traffic, and lead-generation metrics.
- Manage multiple content projects independently, meeting deadlines and maintaining high editorial standards.
Benefits
- RareCyte states that benefits are offered to eligible employees, but the posting does not specify the benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
