Senior Product Marketing Manager

eBacon • Phoenix, AZ

4d • $125,000 - $150,000 • Hybrid

About The Position

eBacon is hiring its first Senior Product Marketing Manager to build the company’s product marketing function and guide products and features from development through market launch and ongoing growth. The role partners with product, sales, marketing, operations, and support teams to ensure releases are well positioned, launched smoothly, and supported with appropriate processes, documentation, and training.

The initial priority is taking a pipeline of new features to market by creating rollout plans, preparing clients, and training sales, support, and operations teams. The role will also establish a repeatable launch process for future releases. It is hands-on and includes delivering product demos, creating sales and marketing content, improving product webpages and landing pages, and developing scorecards and dashboards to measure product performance.

After launch, the manager gathers and analyzes customer feedback, reports results and recommendations to leadership and cross-functional teams, and works with product teams to inform the roadmap. The position uses AI tools regularly for launch content, sales enablement, customer research, competitive research, market analysis, and reporting, with human review to maintain quality and accuracy. The role is hybrid in Phoenix or remote within the United States. Applicants must be legally authorized to work in the United States without current or future employer-sponsored work authorization.

Requirements

• At least 5 years of experience in product marketing, product management, or a related go-to-market role.
• Experience building a product marketing function or launch process from scratch.
• B2B marketing experience.
• A track record of launching products or features across multiple departments.
• Confidence delivering product demos and presenting to customers and stakeholders.
• Strong writing skills and the ability to translate technical features into clear customer benefits.
• Experience building reports or scorecards and making recommendations based on data.
• Familiarity with website content management systems such as HubSpot.
• Hands-on daily experience using AI tools such as ChatGPT or Claude in marketing or product work, with examples of improved results or efficiency.
• Good judgment about when AI output requires human review, editing, or fact-checking.
• Excellent project management and organizational skills.
• Legal authorization to work in the United States without current or future employer-sponsored work authorization.

Nice To Haves

• Experience in payroll, HCM, or construction technology.
• Working knowledge of CRM and analytics tools such as HubSpot, Salesforce, or Google Analytics.
• Familiarity with AI features in marketing and CRM platforms such as HubSpot AI.
• Background in customer research or voice-of-customer programs.
• Basic understanding of SEO and conversion optimization.

Responsibilities

• Guide products and features from development through sales, marketing, and operational rollout, ensuring teams are ready at launch.
• Build eBacon’s launch process and go-to-market plans, including timelines, messaging, positioning, and launch checklists.
• Coordinate with operations and support to establish processes, documentation, and training before release.
• Deliver product demos to prospects, customers, and internal teams.
• Create sales enablement materials, including pitch decks, battle cards, one-pagers, FAQs, and objection-handling guides.
• Train sales and customer-facing teams on new releases and how to position them.
• Help build and improve product webpages and landing pages, including copy, structure, and calls to action.
• Collaborate with design, content, and web teams on campaigns, emails, and other launch materials.
• Maintain clear and consistent product messaging across channels.
• Build scorecards and dashboards that track adoption, revenue impact, pipeline, and engagement for each release.
• Define success metrics before launch and measure results against them.
• Identify trends, gaps, and opportunities in performance data.
• Collect post-launch customer feedback and ideas through interviews, surveys, sales conversations, and support data.
• Report to leadership and cross-functional teams on product performance, customer feedback, and recommended next steps.
• Partner with the product team to turn customer insights and feature requests into roadmap input.
• Use AI tools to accelerate launch content creation while maintaining quality and brand voice.
• Apply AI to analyze customer feedback, survey responses, and sales call transcripts.
• Use AI for competitive research, market analysis, scorecards, and reports.

Benefits

• Monthly health allowance that can be directed toward coverage such as medical, dental, vision, and life insurance.
• 401(k) with up to 6% employer match.
• Eligibility for a performance-based bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed