Product Marketing Senior Manager

Verizon•Basking Ridge, NJ

3d•Hybrid

About The Position

The Product Marketing Senior Manager supports Verizon Business Group’s Advanced Solutions product portfolio, which provides high-performance network solutions for customers’ global connectivity and application needs. The role is the marketing organization’s single point of contact and subject matter expert for products in the portfolio, supporting strategy formulation, collateral creation and review, and other activities that contribute to product success. Working with Product Management and partners across product, segment marketing, sales, solutions architecture, sales operations, field marketing, and go-to-market teams, the role develops product and portfolio value propositions, customer outcomes and benefits, market differentiation, and channel and digital activation strategies. It uses market data, customer and prospect analytics, customer personas, and other insights to shape launch strategies for new and existing products. The position leads product and portfolio marketing plans, including independent marketing research, high-quality customer collateral and product assets, segmented value propositions, and differentiated positioning. It develops and executes strategies to drive growth and retention across Global Enterprise, Public Sector, and Business Markets; supports cross-sell and upsell opportunities and cross-portfolio messaging; and oversees project management for product launches and other marketing activities to accelerate revenue and improve customer service and business results.

Requirements

Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
Product marketing or strategy experience using market research and/or data analytics.
Experience creating and executing marketing collateral and/or sales enablement materials.
Willingness to travel.
Strong understanding of wireline and wireless networks.
Ability to lead teams focused on both strategy and execution/project delivery.
Strong communication skills and ability to deliver messages across stakeholder teams.

Nice To Haves

Master’s degree.
Product lifecycle and/or product placement experience.
Strategic consulting experience with a business development and marketing focus.
Experience using AI tools.
Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.
Experience with wireline connectivity products and understanding of voice connectivity solutions and strategic connectivity products (network connectivity products).

Responsibilities

Serve as the marketing organization’s single point of contact and subject matter expert for products in the Advanced Solutions portfolio.
Support product strategy formulation, collateral creation and review, and other activities needed to support the product portfolio.
Partner with Product Management, segment marketing, sales, solutions architects, and other stakeholders to develop product and portfolio value propositions, customer outcomes and benefits, market differentiation, and channel and digital activation strategies.
Use market data, customer and prospect analytics, customer personas, and other information to develop launch strategies for new and existing products.
Conduct independent marketing research and develop marketing plans, customer collateral, and product assets using segmented value propositions.
Develop differentiated product positioning to accelerate revenue and bookings.
Develop and execute marketing strategies to drive growth and retention across Global Enterprise, Public Sector, and Business Markets.
Collaborate with partner teams to promote cross-sell and upsell opportunities and reinforce cross-portfolio messaging and comprehensive solution sales.
Oversee project management for product launches and other marketing activities to accelerate revenue, improve customer service, and support Verizon results.

Benefits

Medical, dental, and vision coverage.
Short- and long-term disability insurance.
Basic and supplemental life insurance and AD&D insurance.
Identity theft protection.
Pet insurance.
Group home and auto insurance.
Matched 401(k) savings plan.
Up to 8 company-paid holidays per year and up to 6 personal days per year.
Paid parental leave.
Adoption assistance.
Tuition assistance.
Other incentives and an award-winning total rewards package.
Potential premium pay, such as overtime, shift differential, holiday pay, and allowances, depending on the role.
Up to 15 days of vacation per year for newly hired employees, with additional vacation accruing with service.