Senior Manager, Product Marketing

Verathon, Inc. • Bothell, WA

9d • $164,000 - $214,000

About The Position

Verathon is seeking a Senior Manager of Product Marketing for its Urology scopes team in Bothell, Washington. The role leads and executes product planning and product management activities, and partners with the Business Unit General Manager to develop and execute the multi-year product strategy. The Senior Manager guides global product development initiatives, including market assessments, market models, business cases, and pricing strategies.

Working with customers, engineers, finance, sales, marketing, and the executive team, the Senior Manager develops a strong understanding of the market, identifies customer needs, defines requirements for differentiated products, optimizes the portfolio, and executes strategic product launches. Success requires building a high-performing team, hiring top talent, encouraging an AI-first mindset to improve internal efficiency, and developing and executing a product roadmap with clear sources of differentiation.

Requirements

• Bachelor’s degree in a relevant field.
• At least 10 years of product planning, product management, or relevant experience.
• Ability to financially model a business and make fact-based, quantitative proposals and recommendations.
• Ability to translate data into actionable information and communicate it convincingly.
• Proven ability to work in a matrix environment and influence others.
• Expert-level experience in product development, pricing strategy, and competitive positioning.
• Strong experience in a regulated industry; medical devices preferred.
• Strong knowledge of clinical applications and hospital economics across global geographies.
• Strong aptitude for leadership and people management.

Nice To Haves

• MBA.
• People management experience.

Responsibilities

• Advise the Urology leadership team on product strategy and priorities in support of the overall business unit strategy.
• Provide input to the multi-year business strategy to support profitable growth.
• Partner with the GM on market segmentation, market size and growth analysis, and market selection.
• Partner with finance and the GM on the business unit market model tracking TAM, SAM, and market share.
• Contribute to product strategy and identify new product opportunities aligned with business unit strategy.
• Develop the product roadmap, including AI-enabled differentiators, in partnership with Product Development and based on strategic priorities and resources.
• Execute the product roadmap in close collaboration with Product Development, Manufacturing, Sales, and Marketing.
• Support the GM in analyzing strategic business development opportunities.
• Develop a strong understanding of global customer environments through voice-of-the-customer analyses.
• Translate customer and market understanding into market and user needs that address important requirements and result in differentiated, market-leading products.
• Develop competitive differentiation, value propositions, pricing, and positioning strategies.
• Ensure successful and efficient marketing campaigns.
• Support development of marketing materials by conveying value propositions for target segments.
• Develop a deep understanding of markets, customers, channels, competitors, technologies, and industry standards to inform market segmentation and analysis.
• Drive collaboration and alignment with core project teams on design input requirements for new products.
• Identify gaps in customer and market knowledge and propose alternative data-collection methods, including AI tools; lead market research when needed.
• Lead development and nurturing of new KOL relationships.
• Lead, develop, and mentor staff to attract, retain, and motivate a high-performing team.

Benefits

• Annual bonus plan for full-time employees who are not on a commission plan, based on company and individual performance.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Basic life insurance.
• Paid holidays.
• Paid time off.
• 401(k) matching plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior