Senior Product Marketing Manager

Rocket Money•Detroit, MI

About The Position

Rocket Money is hiring a Senior Product Marketing Manager to join its Financial Product, Partnerships and Pathway pod. The pod helps members save money and build stronger financial futures through offerings including High-Yield Savings and strategic partnerships with Rocket Loans and Rocket Mortgage. This is a new role that will help define product marketing for the team, working closely with Product, Design, Engineering, Operations, Fraud, and CRM. The role partners with Product early to shape offerings, influence product priorities, and ensure launches are marketable and compelling. It leads go-to-market planning and execution, develops product narratives and marketing strategies from member insights and competitive context, and equips Marketing with messaging and insights. The manager also works with CRM on lifecycle programs and experimentation, collaborates with Rocket Loans and Rocket Mortgage on co-marketing and integrated launches, and uses research and data to identify member needs and measure launch outcomes such as adoption, deposits, assets under management, and retention. Findings are communicated to senior leaders and partner teams. The position offers a salary range of $140,000–$170,000, plus bonus and benefits. Office attendance is not formally required; candidates in the NYC area may come into the office one to three days per week.

Requirements

6–8 years of experience in product marketing, ideally launching consumer financial products or features.
Experience taking launches from positioning through results, beyond writing copy.
Experience in financial products or a related field such as fintech, banking, lending, or mortgage.
Ability to write about money clearly, compliantly, and in a way that builds trust.
Curiosity and a passion for experimentation, including testing messages and positioning and applying what is learned.
Experience experimenting with AI tools and incorporating them into work processes.
Self-starter who thrives when the path is not fully mapped and is excited to build a function from the ground up.
Ability to work quickly and collaboratively across Product, Engineering, Operations, Fraud, and external partner teams.

Nice To Haves

Based in the NYC area and able to come into the office one to three days per week.

Responsibilities

Partner with Product from the earliest stages to shape offerings, influence what gets built and prioritized, and ensure products are marketable and compelling.
Lead launch planning and execution to drive adoption and member success.
Help build the product marketing function.
Translate member insights, pain points, and competitive context into narratives, marketing strategies, and content.
Equip Marketing with messaging and insights to bring offerings to market.
Partner with the CRM Manager to select lifecycle marketing levers, audiences, and timing; turn launch plans into lifecycle programs and learn from their results.
Collaborate with Rocket Loans and Rocket Mortgage on co-marketing and launches that create a unified member experience.
Use data and research to identify which members need each offering and define launch success measures.
Measure adoption, deposits, assets under management across savings and investment products, and retention.
Share findings with senior leaders and partner teams in a memorable and actionable way.