Senior Product Marketing Manager
About The Position
Lee Enterprises is seeking a Senior Product Marketing Manager to promote new products and advertising initiatives developed by its Content Monetization team across a network of local news brands. The role owns creative, sustained organic promotion across video, social, email, and other company-owned channels, in close partnership with paid media and subscriptions teams. Reporting to the Senior Director, Advertising Product, the Senior Product Marketing Manager partners on promotional strategy and independently develops assets, executes campaigns from start to finish, and measures results. The role supports product launches and ongoing growth, creates marketing materials for advertising products, puts the video strategy into practice, and helps editorial teams and newsrooms improve their video and social content. Success means driving revenue growth and adoption for new products and advertising initiatives, growing video inventory, views, and revenue, expanding social reach and engagement, and helping newsrooms confidently apply video and social best practices. Portfolio or work samples are optional.
Requirements
- At least 5 years of experience in product marketing, content marketing, digital marketing, or a similar role.
- A track record of independently executing promotional plans from concept through results.
- Strong working knowledge of video best practices, including vertical and short-form video across platforms.
- Experience developing creative concepts and producing promotional assets, including social graphics, email, and short-form video.
- Hands-on experience managing social media across multiple platforms.
- Confidence using data to measure performance and refine approaches.
- Excellent writing, communication, and project management skills.
Nice To Haves
- Experience in local media, publishing, or a related industry.
- Experience with content and social automation tools.
- Experience with video syndication or video monetization.
- Experience in B2B or advertising product marketing.
Responsibilities
- Develop creative assets and launch plans to bring new products to their audiences.
- Build ongoing promotion to sustain product growth beyond launch.
- Own curated social and email promotion for the brands and other organic channels.
- Create marketing materials and promotional assets for new advertising products to support sales teams.
- Build and maintain a creative playbook to implement the video strategy on and off platform.
- Coach editorial teams on incorporating video into stories, creating original video, and choosing original video over wire content when appropriate.
- Track social media layouts and themes that perform well.
- Create new social layouts using content automation tools.
- Help newsrooms grow their social brands and posts across platforms using performance insights.
- Measure campaign and content performance and refine promotional approaches.
Benefits
- Medical, dental, and vision benefits.
- Short- and long-term disability coverage.
- Company-provided life insurance and supplemental life insurance.
- 401K retirement plan with company match.
- Generous paid time off.
- Paid parental leave for new parents.
- Competitive wages and career growth opportunities.
- Benefit program that can be personalized to employee needs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
