Senior Manager, Product Marketing

The Aspen Group•Chicago, IL

About The Position

The Aspen Group (TAG) is a retail healthcare business support organization serving more than 20,000 healthcare professionals and team members through close to 1,500 health and wellness offices across 48 states. It supports businesses in dental care, urgent care, medical aesthetics, and animal health, including Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. The Senior Manager, Product Marketing owns product marketing for Aspen Dental across General Dentistry, Emergency, and Tooth Replacement. The role spans market intelligence, strategy, campaigns, promotions, and go-to-market initiatives. It is expected to use commercial data and market intelligence to help shape service-line strategy in partnership with Brand and Sales, moving beyond campaign execution. The role manages promotions and campaigns from planning through execution and performance tracking; partners with Revenue Management to assess service-line performance, utilization, opportunity sizing, and P&L contribution; and uses those insights to prioritize marketing investment. It also works with clinical stakeholders on accurate product messaging, Legal and Compliance on regulatory and brand-risk standards, and channel partners to ensure consistent messaging across web, CRM, social, and paid media. The position supports the Hub & Spoke GTM launch by executing against strategy set by the Sr. Director and maintains market intelligence in partnership with the broader Insights team.

Requirements

6–8 years of experience in product marketing or a closely related commercial marketing function.
Experience developing creative briefs and partnering with creative teams to bring campaigns to life.
Strong cross-functional collaboration skills; the role regularly works with Brand, Web, CRM, Media, Clinical, Legal/Compliance, Sales, and Revenue Management.
Comfort using commercial and revenue data, including utilization, P&L, and opportunity sizing, as an input to marketing strategy rather than relying only on campaign performance metrics.

Nice To Haves

Experience in a multi-service-line or multi-location business.
Healthcare, dental, or consumer-access-sensitive industry experience.

Responsibilities

Own market intelligence, strategy, and go-to-market efforts for launches and initiatives across Aspen Dental’s service lines.
Manage promotions and campaigns end-to-end, from planning through execution and performance tracking.
Partner with Revenue Management to understand service-line performance, including utilization, opportunity sizing, and P&L contribution, and use the data to prioritize marketing time and budget.
Partner with clinical stakeholders to ensure product messaging is accurate, and track clinical developments, product enhancements, and innovations relevant to service-line positioning.
Work with Legal and Compliance to ensure messaging, claims, and promotional content meet regulatory and brand-risk standards.
Collaborate with channel partners to drive consistent product and service-line messaging across web, CRM, social, and paid media.
Support the Hub & Spoke GTM launch by executing against the strategy set by the Sr. Director.
Build and maintain market intelligence for Aspen’s service lines, partnering with the broader Insights team where useful.