Brand Marketing Manager | Biossance

THG•New York City, NY

3d•Hybrid

About The Position

The Brand Marketing Manager at Biossance turns brand and product priorities into integrated campaigns with clarity, consistency, and impact. Working closely with the VP of Marketing, the manager translates strategic direction into go-to-market plans and leads execution across product launches, retail moments, and cultural activations. This is a high-ownership role requiring a proactive, organized marketer who can exercise sound judgment, make recommendations, anticipate needs, and keep complex work moving within established strategy and priorities. The role partners with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, Operations, and external agencies. It also manages Biossance’s strategic nonprofit partnership with Oceana, coordinating campaign storytelling and activations. The position is based in New York City under a hybrid model, with three days in the office and two days at home. The stated salary range is $110,000 to $127,000, based on experience.

Requirements

7+ years of relevant experience in brand or integrated marketing.
Experience translating brand or product direction into go-to-market plans and delivering integrated campaigns from planning through execution and evaluation.
A track record of independently managing complex, cross-functional campaigns and driving work forward through influence, including with partners who do not report directly to you.
A proactive, self-directed approach: anticipating needs, making recommendations, following through, and keeping work moving without detailed day-to-day direction.
Experience managing PR agencies, creative partners, or other external vendors.
Experience supporting partnerships, experiential marketing, or purpose-driven brand initiatives.
Understanding of the prestige beauty landscape and retail marketing cadence, including Sephora.
Strong organization and attention to detail, with the ability to manage multiple stakeholders, priorities, and deadlines.
Sound judgment and the ability to identify risks, solve problems, and know when to escalate.
Comfort interpreting campaign performance metrics and using them to inform recommendations.
Excellent written, verbal, and presentation skills.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice To Haves

Experience in beauty, skincare, or lifestyle marketing.

Responsibilities

Translate brand and product strategy into campaign briefs, messaging frameworks, channel plans, timelines, and execution roadmaps.
Lead day-to-day execution of priority product launches, seasonal moments, and retail activations from planning through post-campaign review.
Coordinate cross-channel storytelling across PR, social, influencer, retail, and digital channels, aligning teams on campaign direction and deliverables.
Develop go-to-market decks, content calendars, and campaign materials that give partners clear direction.
Recommend ways to strengthen campaign execution and consumer engagement; flag risks and dependencies, resolve issues where possible, and escalate decisions with proposed solutions.
Manage day-to-day relationships with PR agency partners by providing direction, priorities, and feedback.
Coordinate earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns.
Support the planning and execution of experiential programs and cultural activations.
Manage Biossance’s Oceana partnership, including annual programming, campaign integration, event activations, and cross-functional coordination.
Integrate the brand’s sustainability commitments and nonprofit initiatives authentically into relevant marketing storytelling.
Lead cross-functional campaign workstreams through influence, clarifying plans, owners, decisions, and deadlines.
Partner with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, and Operations to deliver coordinated work.
Act as the day-to-day point person for partners, keeping them informed, following through on decisions, and maintaining momentum across teams.
Coordinate with international markets to support consistent global campaigns while enabling thoughtful local adaptation.
Manage campaign timelines, approvals, deliverables, and budgets to ensure high-quality work is delivered on time.
Present campaign plans, progress, and performance takeaways to the VP of Marketing and other senior partners.
Establish campaign objectives and KPIs with the VP of Marketing and channel leads.
Track campaign performance across channels and summarize key learnings and opportunities.
Support budget management and ROI tracking, and use campaign results and partner feedback to recommend improvements to future execution.