Retail Marketing Manager North America | Biossance

THG•San Francisco, CA

9d•$130,000 - $134,000•Hybrid

About The Position

Biossance is seeking a proactive, analytical Retail Marketing Manager to own North America retailer marketing plans, activations, and investment effectiveness. The role translates brand strategy and commercial priorities into client-facing programs that drive discovery, conversion, and repeat purchase. Reporting to the Senior Account Manager, the manager owns the activation calendar, manages approved marketing budgets, and uses performance insights to recommend where and how to invest. The position develops retailer activation plans, strengthens the brand’s digital and in-store presence, and manages sampling, gifts with purchase, retailer media placements, and events. It works closely with retailer marketing teams and internal partners across Account Management, Creative, Education, Field, Finance, Planning, Operations, and global Marketing to execute campaigns, launches, and field activities. The role also evaluates activation performance, tracks budgets and commitments, presents results, and recommends improvements or reallocations. The position is hybrid, with three days in the office and two days at home.

Requirements

Relevant experience in retail or trade marketing, ideally in prestige beauty.
Analytical skills and advanced Excel proficiency, including pivot tables, lookups, and SUMIFS; ability to evaluate activation performance, budgets, and ROI.
Experience executing retailer activations and managing marketing calendars, budgets, and multiple deadlines.
Excellent communication and presentation skills, including PowerPoint, with the ability to turn analysis into clear recommendations.
Effective collaboration and influencing skills, with the ability to drive action across internal teams, retailer partners, and vendors.
Proactive, detail-oriented, and adaptable, with the ability to navigate ambiguity, prioritize competing needs, and adjust plans.

Nice To Haves

Direct experience working with Sephora marketing programs is highly preferred.

Responsibilities

Develop and own the full retailer activation calendar, identifying marketing needs and growth opportunities based on client insights, sales trends, and retailer priorities.
Partner cross-functionally to align campaigns, launches, and field activities.
Identify opportunities to strengthen brand presence across retailer digital and in-store touchpoints.
Develop recommendations for merchandising, product content, and client messaging, partnering with Creative, Education, and retailer teams to execute.
Own sampling, gifts with purchase, retailer media placements, and events, partnering with Field on in-store execution.
Manage activation timelines, retailer submissions, and approvals.
Lead day-to-day relationships with retailer marketing teams to secure placements and activation opportunities.
Align plans with Account Management on commercial priorities and retailer commitments.
Recommend activation budgets and spend allocations for approval; track commitments, invoices, and actuals with Finance, flag variances, and recommend adjustments within approved budgets.
Define activation objectives and measurement plans with Account Management.
Use Excel to evaluate sales lift, engagement, conversion, cost efficiency, and ROI where data permits, accounting for underlying sales trends.
Present activation results and recommend what to repeat, improve, or stop, and where to reallocate spend.
Use client and competitive insights to develop new recruitment and repeat-purchase programs.
Own retailer marketing briefs, asset submissions, and execution approvals.
Partner with global Marketing and Creative on messaging and assets, and with Planning and Operations on sample and gift quantities and delivery.