Ecommerce Marketing Manager - North America

Cricut•South Jordan, UT

7h•Onsite

About The Position

The Ecommerce Marketing Manager owns advertising, merchandising, digital shelf excellence, and strategic partner relationships for key ecommerce marketplaces in the US and Canada. The role focuses on profitable sales growth, market share expansion, customer acquisition, brand visibility, and achieving performance targets. The position develops and leads marketplace advertising strategies, including full-funnel retail media across search, DSP, video, and emerging advertising solutions. It plans and optimizes budgets around seasonal peaks, product launches, and category allocation strategy, using performance metrics and ecommerce analytics tools to guide investment and continuous optimization. The manager oversees product listing setup and optimization, including SEO-friendly titles, bullet points, imagery, A+ content, and brand stores. The role also coordinates marketplace readiness for major commercial events and serves as the primary contact for e-tailer advertising representatives, collaborating with sales and cross-functional teams. It leads quarterly business reviews and performance discussions and develops business cases for additional investment and resources. This is an in-office role requiring attendance at least 4–5 days per week. Relocation assistance is available. The position is contingent on successfully completing a criminal background check upon hire.

Requirements

At least 5 years of experience managing Amazon Marketplace, Amazon Advertising, retail media, or ecommerce growth businesses.
Deep expertise in Amazon Advertising, Amazon Vendor/Seller Central, retail media, and marketplace performance management.
Strategic thinking combined with hands-on execution and a bias for action.
Proven ability to develop and execute growth strategies that drive market share gains.
Strong analytical capabilities and experience turning complex data into actionable business recommendations.
Advanced knowledge of ecommerce KPIs.
Financial acumen and budget management experience.
Excellent communication and executive presentation skills.
Experience managing partner relationships and influencing internal stakeholders.

Nice To Haves

Experience with Amazon Marketing Cloud, Stackline, Xnurta, Helium 10, or comparable ecommerce analytics platforms.

Responsibilities

Develop the strategy and lead execution of advertising on Amazon and potentially other marketplaces to drive incremental growth and efficiency.
Create full-funnel retail media strategies using search, DSP, video, and emerging marketplace advertising solutions.
Plan and optimize monthly advertising budgets to align spending with seasonal peaks, product launches, and category allocation strategy.
Monitor performance metrics, including sales, traffic, ROAS, TACOS, new-to-brand metrics, impressions, clicks, CTR, conversion rate, traffic share, and market share, to guide investment decisions.
Monitor KPIs and refine bidding strategies and keyword targeting using tools such as Xnurta and Stackline.
Identify testing opportunities and creative solutions to improve advertising efficiency and effectiveness.
Oversee product listing setup and optimization, including SEO-friendly titles, bullet points, and consistent, high-quality imagery.
Use A+ content and brand stores to communicate a cohesive brand story.
Drive marketplace readiness and execution for Prime Day, Black Friday, Cyber Monday, Holiday, and other seasonal campaigns.
Serve as the primary point of contact for e-tailer advertising representatives and liaise with retail account contacts as needed.
Collaborate with sales and cross-functional teams to align demand generation with promotions and product availability.
Lead quarterly business reviews and performance discussions with internal and external partners.
Develop business cases for incremental investments and resource allocation to support accelerated growth.