North America Residential Marketing Manager - Onsite

DuPont•Midland, DE

8d•Hybrid

About The Position

The North America Residential Marketing Manager is responsible for the Residential Market Segment within DuPont’s Building line of business. The role develops and executes the Residential market strategy, balancing near-term business planning and execution with longer-term identification, assessment, and prioritization of strategic growth opportunities. It ensures commercial actions support annual financial objectives while establishing the market, portfolio, and innovation priorities needed for sustained profitable growth. The position is onsite with one day of remote work. The manager owns the Residential Segment’s marketing mix and works across Sales, Research & Development, Product Management, Technical Service, Marketing Communications, Finance, Asset, Supply Chain, and Legal. The role also supports Consumer/Digital Analysts, coordinates cross-functional communications, and leads the Residential Segment Market Implementation Team meeting. DuPont describes its purpose as empowering the world with essential innovations and offers a comprehensive pay and benefits package; details are provided on its Compensation and Benefits page.

Requirements

Bachelor’s degree in business or a related field.
At least 5 years of experience in Sales and/or Marketing.
Strong business acumen and strategic thinking.
Ability to balance near-term business execution with longer-term strategic thinking and prioritization.
Strong project management skills.
Team leadership, influence, and motivation skills.
Advanced interpersonal and communication skills.
Inquisitiveness to identify root causes and develop creative solutions.
Basic understanding of Building Science.
Effective presentation skills.
Ability to understand direct and indirect competitors and their impact.
Ability to manage tactical implementation details while maintaining focus on longer-term market opportunities.

Nice To Haves

Strong understanding of the residential construction business is an asset.

Responsibilities

Develop the annual plan and marketing strategy for the Residential Segment within the Building line of business, aligning it with the business vision, annual financial goals, and longer-term growth priorities.
Own the Residential Segment’s marketing mix across price, product, place, and promotion, balancing near-term execution with longer-term market, portfolio, channel, and growth priorities.
Lead commercialization and launches of new offerings, including product, packaging, merchandising, and other market solutions, in collaboration with relevant cross-functional teams.
Represent the Residential Segment at Regional Growth and AIP reviews from a product innovation perspective.
Collaborate with Sales to align annual marketing strategy, annual plans, and account-specific strategies to drive profitable growth; elevate needed business support and actions to the Marketing Leader.
Review and approve all contracts.
Collaborate with the Global Business Director on transparent communications to executive leadership regarding investor relations.
Work with Marketing Communications on customer segmentation, brand management, value proposition refinement, and communications campaign architecture and performance, and use resulting insights to inform marketing strategies.
Partner with Marketing Communications on internal and external communications and campaigns, including product launches and demand-creation initiatives; jointly manage Marketing Communications budget, spending, and prioritization.
Understand customers’ business environments and needs-based opportunities where DuPont can create value through its people, knowledge, products, technology, and relationships.
Monitor residential-market competition through ongoing assessments of competitor profiles, alternative materials, product offerings, market prices, and technology developments; translate insights into tactical actions and strategic priorities.
Identify and prioritize longer-term growth opportunities based on market trends, building practices, customer needs, competitive dynamics, regulations and codes, and emerging technologies; convert these opportunities into priorities for portfolio, innovation, channel development, and resource allocation.
Build cross-functional partnerships to drive profitable growth for the Residential Segment.
Help direct the day-to-day work and priorities of Consumer/Digital Analysts.
Work with the Global Business Director to communicate Residential marketing objectives, execution priorities, and strategic direction to relevant company functions.
Lead the Residential Segment Market Implementation Team meeting to support communication and collaboration among cross-functional partners.