North America Residential Marketing Manager - Onsite

Dupont•Midland, MI

3d•Hybrid

About The Position

The North America Residential Marketing Manager is responsible for the Residential Market Segment within DuPont’s Building Technologies line of business. The role develops and executes the Residential market strategy, balancing near-term business planning and execution with the identification, assessment, and prioritization of longer-term strategic growth opportunities. It ensures commercial actions support annual financial objectives while advancing market, portfolio, and innovation priorities for sustained profitable growth. The position oversees the Residential Segment’s marketing mix and commercialization of new offerings, collaborating with Sales, Research & Development, Product Management, Technical Service, Marketing Communications, and other cross-functional partners. It also works with business leadership to align account strategies, communicate marketing priorities, and guide the work of Consumer/Digital Analysts. This is an onsite role with one day of remote work.

Requirements

Bachelor’s degree in business or a related field.
At least 5 years of experience in Sales and/or Marketing.
Strong business acumen and strategic thinking skills.
Ability to balance near-term business execution with longer-term strategic thinking and prioritization.
Strong project management skills.
Team leadership experience and the ability to influence and motivate.
Advanced interpersonal and communication skills.
Inquisitive nature and ability to identify root causes and creative solutions.
Basic understanding of Building Science.
Effective presentation skills.
Ability to understand direct and indirect competitors and their impact.
Ability to manage tactical implementation details while maintaining focus on longer-term market opportunities.

Nice To Haves

Strong understanding of the residential construction business is an asset.

Responsibilities

Develop the annual plan and marketing strategy for the Residential Segment, aligned with business vision, annual financial goals, and longer-term growth priorities.
Manage the Residential Segment’s marketing mix across price, product, place, and promotion, balancing near-term execution with longer-term market, portfolio, channel, and growth priorities.
Lead commercialization and launch of new offerings, including product, packaging, merchandising, and other market solutions; represent the segment at Regional Growth and AIP reviews from a product innovation perspective.
Collaborate with Sales to align annual marketing strategy and plans with account-specific strategies, and elevate needed business support and actions to the Marketing Leader.
Review and approve all contracts.
Collaborate with the Global Business Director to ensure transparent communication to executive leadership on investor relations.
Work with Marketing Communications on customer segmentation, brand management, value proposition refinement, and communications campaign architecture and performance; use insights to inform segment and customer marketing strategies.
Partner with Marketing Communications to develop internal and external communications and campaigns, including product launches and demand-creation initiatives, and jointly manage budget, spend, and prioritization.
Understand customer business environments and needs-based opportunities where the business can leverage its people, knowledge, products, technology, and relationships to capture value.
Monitor residential-market competition through ongoing assessments of competitor profiles, alternative materials, product offerings, market prices, and technology developments; translate insights into tactical actions and strategic priorities.
Identify and prioritize longer-term growth opportunities based on market trends, building practices, customer needs, competitive dynamics, regulatory and code developments, and emerging technologies; translate opportunities into priorities for portfolio, innovation, channel development, and resource allocation.
Build cross-functional partnerships with R&D, Finance, Marketing Communications, Product Management, Asset, Supply Chain, Technical Service, and Legal to drive profitable growth.
Help direct the day-to-day work and priorities of Consumer/Digital Analysts.
Work with the Global Business Director to communicate Residential marketing objectives, execution priorities, and longer-term strategic direction across relevant company functions.
Lead the Residential Segment MIT (Market Implementation Team) meeting to promote communication and collaboration among cross-functional partners.