Retail Marketing Manager North America | Biossance

THG•New York City, NY

8d•Hybrid

About The Position

THG is a global ecommerce group whose businesses include THG Beauty and THG Nutrition. Biossance, part of THG Beauty, is a clean beauty brand built on biotechnology, efficacy, and sustainability. The Retail Marketing Manager owns North America retailer marketing plans, activations, and investment effectiveness, translating brand strategy and commercial priorities into programs that drive discovery, conversion, and repeat purchase. The role reports to the Senior Account Manager. The position owns the retailer activation calendar, manages approved marketing budgets, and uses performance insights to recommend where and how to invest. It works across internal teams and retailer partners to plan campaigns, launches, field activities, merchandising, product content, sampling, gifts with purchase, media placements, and events. The manager also evaluates activation performance and presents recommendations for future investment and improvement.

Requirements

Relevant experience in retail or trade marketing; prestige beauty experience is ideal.
Analytical skills and advanced Excel proficiency, including pivot tables, lookups, and SUMIFS.
Ability to evaluate activation performance, budgets, and ROI.
Experience executing retailer activations and managing marketing calendars, budgets, and multiple deadlines.
Excellent communication and presentation skills, including PowerPoint, and the ability to turn analysis into clear recommendations.
Effective collaboration and influencing skills, with the ability to drive action across internal teams, retailer partners, and vendors.
Proactive, detail-oriented, and adaptable, with the ability to navigate ambiguity, prioritize competing needs, and adjust plans.

Nice To Haves

Direct experience working with Sephora marketing programs is highly preferred.
Experience in prestige beauty.

Responsibilities

Develop and own the full retailer activation calendar, identifying marketing needs and growth opportunities based on client insights, sales trends, and retailer priorities.
Partner cross-functionally to align campaigns, launches, and field activities.
Identify opportunities to strengthen brand presence across retailer digital and in-store touchpoints.
Develop recommendations for merchandising, product content, and client messaging, partnering with Creative, Education, and retailer teams to execute.
Own sampling, gifts with purchase, retailer media placements, and events, partnering with Field on in-store execution.
Manage activation timelines, retailer submissions, and approvals.
Lead day-to-day relationships with retailer marketing teams to secure placements and activation opportunities.
Align plans with Account Management on commercial priorities and retailer commitments.
Recommend activation budgets and spend allocations for approval.
Track commitments, invoices, and actuals with Finance; flag variances and recommend adjustments within approved budgets.
Define activation objectives and measurement plans with Account Management.
Use Excel to evaluate sales lift, engagement, conversion, cost efficiency, and ROI where data permits, accounting for underlying sales trends.
Present activation results and recommend what to repeat, improve, or stop, and where to reallocate spend.
Use client and competitive insights to develop new recruitment and repeat-purchase programs.
Own retailer marketing briefs, asset submissions, and execution approvals.
Partner with global Marketing and Creative on messaging and assets, and with Planning and Operations on sample and gift quantities and delivery.