Brand Marketing Manager | Biossance
About The Position
Biossance is a clean beauty brand built on biotechnology, efficacy, and sustainability. The Brand Marketing Manager translates brand and product priorities into integrated campaigns, working in close partnership with the VP of Marketing to turn strategic direction into actionable go-to-market plans. The role leads execution across product launches, retail moments, and cultural activations. This is a high-ownership role for a proactive, organized marketer who can unite cross-functional partners, anticipate needs, and keep complex work moving. The manager exercises sound judgment, makes recommendations, and takes initiative within agreed strategy and priorities. Partners include Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, Operations, and external agencies. The role also manages Biossance’s strategic nonprofit partnership with Oceana. The position is based in New York City under a hybrid work model: three days in the office and two days at home.
Requirements
- At least 7 years of relevant experience in brand or integrated marketing.
- Experience translating brand or product direction into go-to-market plans and delivering integrated campaigns from planning through execution and evaluation.
- A track record of independently managing complex, cross-functional campaigns and driving work forward through influence, including with partners who do not report directly to you.
- A proactive, self-directed approach, anticipating needs, making recommendations, following through, and keeping work moving without detailed day-to-day direction.
- Experience managing PR agencies, creative partners, or other external vendors.
- Strong organization and attention to detail, with the ability to manage multiple stakeholders, priorities, and deadlines.
- Sound judgment and the ability to identify risks, solve problems, and know when to escalate.
- Comfort interpreting campaign performance metrics and using them to inform recommendations.
- Excellent written, verbal, and presentation skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
Nice To Haves
- Relevant experience in beauty, skincare, or lifestyle.
- Experience supporting partnerships, experiential marketing, or purpose-driven brand initiatives.
- Understanding of the prestige beauty landscape and retail marketing cadence, including Sephora.
Responsibilities
- Translate brand and product strategy into campaign briefs, messaging frameworks, channel plans, timelines, and execution roadmaps.
- Lead day-to-day execution of priority product launches, seasonal moments, and retail activations from planning through post-campaign review.
- Coordinate cross-channel storytelling across PR, social, influencer, retail, and digital channels, ensuring teams are aligned on campaign direction and deliverables.
- Develop go-to-market decks, content calendars, and campaign materials that provide partners with clear direction.
- Recommend ways to strengthen campaign execution and consumer engagement.
- Flag risks and dependencies early, resolve issues where possible, and escalate decisions with proposed solutions.
- Manage the day-to-day relationship with PR agency partners, providing direction, priorities, and feedback.
- Coordinate earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns.
- Support the planning and execution of experiential programs and cultural activations.
- Manage Biossance’s partnership with Oceana, including annual programming, campaign integration, event activations, and cross-functional coordination.
- Integrate the brand’s sustainability commitments and nonprofit initiatives authentically into relevant marketing storytelling.
- Lead cross-functional campaign workstreams through influence, establishing clarity on plans, owners, decisions, and deadlines.
- Partner with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, and Operations to deliver coordinated work.
- Serve as the day-to-day point person for partners, sharing updates, following through on decisions, and maintaining momentum across teams.
- Coordinate with International markets to support consistent global campaigns while enabling thoughtful local adaptation.
- Manage campaign timelines, approvals, deliverables, and budgets to ensure high-quality work is delivered on time.
- Present campaign plans, progress, and performance takeaways to the VP of Marketing and other senior partners.
- Establish campaign objectives and KPIs with the VP of Marketing and channel leads.
- Track campaign performance across channels and summarize key learnings and opportunities.
- Support budget management and ROI tracking to help assess marketing investments.
- Use campaign results and partner feedback to recommend practical improvements to future execution.
Benefits
- Medical, dental, and vision plans.
- 401(k) matched up to 5%.
- Generous paid time off.
- Short- and long-term disability coverage.
- Exclusive employee discounts on THG brands.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
