Retail Marketing Manager North America | Biossance
About The Position
Biossance is seeking a proactive, analytical Retail Marketing Manager to own North America retailer marketing plans, activations, and investment effectiveness. The role translates brand strategy and commercial priorities into retailer-facing programs designed to drive discovery, conversion, and repeat purchase. Reporting to the Senior Account Manager, the Retail Marketing Manager owns the activation calendar, manages approved marketing budgets, and uses performance insights to recommend where and how to invest. The position works cross-functionally with Account Management, Creative, Education, Field, Finance, Planning, Operations, global Marketing, retailer teams, and vendors. It develops and executes programs across retailer digital and in-store touchpoints, including sampling, gifts with purchase, retailer media placements, and events. The role evaluates results and makes recommendations to repeat, improve, stop, or reallocate activations and spend.
Requirements
- Relevant experience in retail or trade marketing.
- Analytical skills and advanced Excel proficiency, including pivot tables, lookups, and SUMIFS.
- Experience executing retailer activations and managing marketing calendars, budgets, and multiple deadlines.
- Excellent communication and presentation skills, including PowerPoint, and the ability to turn analysis into clear recommendations.
- Effective collaboration and influencing skills, with the ability to drive action across internal teams, retailer partners, and vendors.
- Proactive, detail-oriented, and adaptable, with the ability to navigate ambiguity, prioritize competing needs, and adjust plans.
Nice To Haves
- Experience in prestige beauty is ideal.
- Direct experience working with Sephora marketing programs is highly preferred.
Responsibilities
- Develop and own the full retailer activation calendar, identifying marketing needs and growth opportunities using client insights, sales trends, and retailer priorities.
- Partner cross-functionally to align campaigns, launches, and field activities.
- Identify opportunities to strengthen brand presence across retailer digital and in-store touchpoints.
- Recommend merchandising, product content, and client messaging, partnering with Creative, Education, and retailer teams on execution.
- Own sampling, gifts with purchase, retailer media placements, and events, partnering with Field on in-store execution.
- Manage activation timelines, retailer submissions, and approvals.
- Lead day-to-day relationships with retailer marketing teams to secure placements and activation opportunities.
- Align plans with Account Management on commercial priorities and retailer commitments.
- Recommend activation budgets and spend allocations for approval.
- Track commitments, invoices, and actuals with Finance; flag variances and recommend adjustments within approved budgets.
- Define activation objectives and measurement plans with Account Management.
- Use Excel to evaluate sales lift, engagement, conversion, cost efficiency, and ROI where data permits, accounting for underlying sales trends.
- Present activation results and recommend what to repeat, improve, or stop, and where to reallocate spend.
- Use client and competitive insights to develop new recruitment and repeat-purchase programs.
- Own retailer marketing briefs, asset submissions, and execution approvals.
- Partner with global Marketing and Creative on messaging and assets, and with Planning and Operations on sample and gift quantities and delivery.
Benefits
- Medical, dental, and vision plans.
- 401K matched up to 5%.
- Generous paid time off (PTO).
- Short- and long-term disability.
- Exclusive employee discounts off THG brands.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
