Retail Marketing Manager North America | Biossance
About The Position
The Retail Marketing Manager will own North America retailer marketing plans, activations, and investment effectiveness for Biossance. The role translates brand strategy and commercial priorities into client-facing programs designed to drive discovery, conversion, and repeat purchase. Reporting to the Senior Account Manager, the manager owns the activation calendar, manages approved marketing budgets, and uses performance insights to recommend where and how to invest. The role develops retailer activation plans, strengthens brand presence across digital and in-store touchpoints, manages sampling, gifts with purchase, retailer media placements, events, briefs, assets, submissions, approvals, and execution. It also leads day-to-day relationships with retailer marketing teams, aligns with Account Management on commercial priorities, tracks marketing spend, and evaluates program performance to recommend future investment and improvements.
Requirements
- Relevant experience in retail or trade marketing; prestige beauty experience is preferred.
- Analytical skills and advanced Excel proficiency, including pivot tables, lookups, and SUMIFS; ability to evaluate activation performance, budgets, and ROI.
- Experience executing retailer activations and managing marketing calendars, budgets, and multiple deadlines.
- Excellent communication and presentation skills, including PowerPoint, and ability to turn analysis into clear recommendations.
- Effective collaboration and influencing skills, with ability to drive action across internal teams, retailer partners, and vendors.
- Proactive, detail-oriented, and adaptable, with ability to navigate ambiguity, prioritize competing needs, and adjust plans.
Nice To Haves
- Direct experience working with Sephora marketing programs is highly preferred.
- Experience in prestige beauty.
Responsibilities
- Develop and own the retailer activation calendar, identifying marketing needs and growth opportunities using client insights, sales trends, and retailer priorities; coordinate campaigns, launches, and field activities with cross-functional teams.
- Identify opportunities to strengthen brand presence across retailer digital and in-store touchpoints; recommend merchandising, product content, and client messaging, and partner with Creative, Education, and retailer teams on execution.
- Own sampling, gifts with purchase, retailer media placements, and events, partnering with Field on in-store execution; manage activation timelines, retailer submissions, and approvals.
- Lead day-to-day relationships with retailer marketing teams to secure placements and activation opportunities; align plans with Account Management on commercial priorities and retailer commitments.
- Recommend activation budgets and spend allocations for approval; track commitments, invoices, and actuals with Finance, flag variances, and recommend adjustments within approved budgets.
- Define activation objectives and measurement plans with Account Management; use Excel to evaluate sales lift, engagement, conversion, cost efficiency, and ROI where data permits, accounting for underlying sales trends.
- Present activation results and recommend what to repeat, improve, or stop, and where to reallocate spend; use client and competitive insights to develop recruitment and repeat-purchase programs.
- Own retailer marketing briefs, asset submissions, and execution approvals; partner with global Marketing and Creative on messaging and assets, and with Planning and Operations on sample and gift quantities and delivery.
Benefits
- Medical, dental, and vision plans
- 401(k) matched up to 5%
- Generous paid time off
- Short- and long-term disability
- Exclusive employee discounts on THG brands
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
