Principal Product Marketing & Pricing Manager

PDI Technologies•Dallas, TX

About The Position

At PDI Technologies, the Principal Product Marketing & Pricing Manager shapes how solutions are positioned, packaged, priced, and brought to market. The role leads product positioning and messaging, go-to-market strategy, market and competitive intelligence, and pricing and packaging strategy. Working across Marketing, Product, Sales, Finance, Legal, and other teams, the manager translates customer, market, product, and financial insights into strategies that strengthen commercialization, communicate solution value, and support sustainable growth. The role also serves as a product marketing and pricing subject matter expert, influencing business priorities and commercial strategy. It develops repeatable marketing, pricing, and commercialization frameworks and leverages AI, data, and emerging technologies to improve analysis, market intelligence, and decision-making.

Requirements

Bachelor’s degree in Marketing, Business, Economics, Finance, or a related field, or equivalent practical experience.
8+ years of progressive experience in product marketing, pricing, monetization, commercialization, or related roles.
Demonstrated experience developing product positioning, messaging, value propositions, and go-to-market strategies.
Experience developing or influencing pricing and packaging strategies for technology products or solutions.
Strong understanding of software monetization models, including subscription and usage-based approaches.
Experience conducting market, customer, competitive, and pricing research and translating findings into actionable recommendations.
Strong analytical and financial acumen, including experience developing pricing analyses, business cases, or financial models for commercial decisions.
Experience developing sales enablement materials and partnering with customer-facing teams to strengthen value articulation.
Demonstrated ability to independently lead complex, cross-functional initiatives and influence senior stakeholders.
Strong business acumen and ability to connect customer needs, market dynamics, product capabilities, and financial considerations.
Excellent written and verbal communication skills, including the ability to simplify complex concepts and develop compelling narratives.
Experience leveraging data, AI, automation, or emerging technologies to improve analysis, workflows, or commercial decision-making.

Nice To Haves

Experience in B2B SaaS, software, data, or enterprise technology.

Responsibilities

Lead product positioning, messaging, value propositions, and differentiated narratives that communicate solution value to customers and the market.
Develop and execute go-to-market strategies for new products, capabilities, enhancements, and strategic initiatives.
Build and own pricing and packaging strategy, including product tiering, price points, packaging structures, discounting approaches, and monetization frameworks.
Evaluate and recommend commercial models, including subscription, usage-based, and other approaches for software, data, AI, and emerging capabilities.
Conduct customer, market, buyer, and competitive research to identify trends, needs, opportunities, and implications for positioning, pricing, and commercialization.
Develop pricing recommendations using market research, willingness-to-pay analysis, price sensitivity, competitive benchmarks, financial modeling, and business cases.
Establish scalable pricing and packaging principles and frameworks for consistent decision-making across products and market segments.
Partner with Product and stakeholders to translate product capabilities into customer use cases, value propositions, packaging, and monetization strategies.
Partner across Product, Sales, Finance, Legal, and Marketing to evaluate commercialization opportunities and influence product and go-to-market decisions.
Monitor product, pricing, competitive, and market performance and recommend adjustments based on customer feedback, market dynamics, and business results.
Serve as a product marketing and pricing subject matter expert, providing insights and recommendations that influence business priorities and commercial strategy.
Develop repeatable product marketing, pricing, and commercialization frameworks that strengthen organizational capabilities and support growth.
Leverage AI, data, and emerging technologies to improve market intelligence, pricing analysis, product marketing effectiveness, and decision-making.