Principal Product Marketing Manager

Calendly

6d • $156,060 - $220,320

About The Position

Calendly is seeking a Senior Product Marketing Manager to shape the positioning, launches, and growth of its products, including emerging AI capabilities. This full-stack role on a small team combines strategic product marketing with hands-on execution. The manager will partner closely with Product and Research to understand customers, develop positioning, and influence product direction, then bring the strategy to market through messaging, launch content, go-to-market planning, and cross-functional coordination.

The role has meaningful influence over product decisions and ownership of bringing recommendations to market. The manager will present strategies and go-to-market plans to executive leaders, including the CEO, explain recommendations, address questions, and incorporate feedback. They will work independently, navigate changing priorities, and take projects from early ideas through execution and results.

The position also uses AI tools regularly for research, insight synthesis, and content development, and builds reusable AI workflows that improve the speed, quality, and accessibility of product marketing outputs. The role may require occasional travel for company events, team collaboration, or offsites. Calendly’s stated annual base salary ranges vary by geographic tier: $187,272–$220,320 for Tier 1, $171,666–$201,960 for Tier 2, and $156,060–$183,600 for Tier 3. All full-time employees working at least 30 hours per week are eligible for equity awards and competitive benefits.

Requirements

• At least 8 years of product marketing experience in SaaS; product-led growth or hybrid go-to-market experience is preferred.
• Track record of leading major launches and driving discovery and adoption of AI features.
• Ability to develop clear strategic recommendations and personally execute the work needed to deliver them.
• Strong critical thinking and judgment, including the ability to identify strategic questions, tradeoffs, and second-order impacts for leadership discussion.
• Excellent writing and storytelling skills, with the ability to explain complex products in simple, compelling language; examples of personally written messaging and launch materials are expected.
• Regular use of AI tools and experience building repeatable AI workflows that save time or improve quality; ability to describe examples and results.
• Strong project and operational skills, including managing multiple projects, informing cross-functional partners, meeting commitments, and delivering quality work without extensive direction.
• Clear communication, adaptability, collaboration, and ability to seek and incorporate feedback while working through ambiguity and changing priorities.
• Resilience, confidence, and a growth mindset when handling pressure, ambiguity, competing opinions, and shifting priorities.
• Executive-ready communication and advocacy skills, including comfort with healthy debate, imperfect decisions, and responding to challenges to one’s point of view.

Nice To Haves

• Experience positioning and launching AI-powered products and features.
• Experience marketing to both self-serve and enterprise customers.
• Experience with product-led growth, lifecycle marketing, and in-product adoption campaigns.
• Experience working on early-stage products from initial customer validation through launch.
• Experience with product analytics, project management, and AI automation tools.

Responsibilities

• Analyze customer research, feedback, competitive trends, and product data to identify opportunities and recommend actions to Product and Marketing leaders.
• Define product positioning and messaging, including target audiences, customer problems, differentiation, and value; develop and maintain product narratives and messaging for other teams.
• Partner with Product and Research early in product and feature development to identify use cases, research questions, and messaging to test, especially for emerging AI capabilities.
• Make evidence-based recommendations, explain tradeoffs, and work with stakeholders to reach decisions.
• Develop and own go-to-market strategies for new products and major features, including audience, messaging, channel plans, and success metrics.
• Write launch materials as needed, including customer emails, website messaging, in-product education, demo scripts, and sales materials.
• Create launch briefs and project plans; coordinate with Lifecycle, Growth, Web, Brand, and other partners to deliver work on time.
• Maintain current messaging, launch documentation, and product updates to keep teams informed and aligned.
• Work with Product, Research, and Growth to assess campaign performance, product discovery, and adoption; use findings to refine messaging and improve results.
• Use AI tools for research, insight synthesis, content development, and other work to improve speed and quality.
• Identify repetitive work to automate and build reusable AI workflows that help teams access and use product positioning, messaging, and market insights; share workflows with broader teams.
• Present strategies and go-to-market plans to executive leaders, including the CEO, explain recommendations, respond to questions, and incorporate feedback.
• Take projects from early ideas through execution and results while working independently and adapting to changing priorities.

Benefits

• Equity awards for eligible full-time employees working at least 30 hours per week.
• Competitive benefits.
• Sales Incentive program for eligible Sales employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed