Principal Product Marketing Manager (Remote)

KnowBe4

1d•$165,000 - $180,000•Remote

About The Position

KnowBe4 is seeking a senior strategic Product Marketing leader to set the direction for positioning, launching, and growing a major product portfolio or platform pillar. The role requires deep market and customer expertise to shape company-wide go-to-market strategy, influence product and pricing decisions, and strengthen the broader Product Marketing function. The Principal Product Marketing Manager will work with significant autonomy, turn ambiguous market signals into clear strategy, and represent Product Marketing to senior leadership, industry analysts, and top customers. The role partners with Product Marketing leadership, Marketing, Sales, Customer Success, Product Management, Engineering, and executive leadership, while mentoring other product marketers. This role is remote and open to candidates in the United States only. The compensation range is $165,000–$180,000, depending on how an applicant’s skills and experience align with the role. The application deadline is January 3, 2026; applications are reviewed on a rolling basis, and the window may close early if a qualified candidate is identified. An applicant assessment and background check may be part of the hiring procedure.

Requirements

BA/BS degree or equivalent working experience.
At least 8 years of product marketing experience, including a track record of leading go-to-market strategy for major product launches or portfolios.
At least 8 years of experience in product marketing, positioning, messaging, and market research and analysis, including work at a strategic or portfolio level.
Extensive experience in cybersecurity and B2B SaaS is required.
Ability to independently set and drive go-to-market strategy with minimal oversight and influence senior stakeholders and executives.
Experience advising Product Management on roadmap and pricing/packaging strategy.
Experience building and maintaining relationships with industry analysts such as Gartner and Forrester, and representing a company in analyst or executive briefings.
Experience mentoring or informally leading other product marketers, with strong coaching and influence skills.
Thorough understanding of the KnowBe4 platform and the broader human risk management and security awareness market.
Ability to deliver executive-level presentations and demonstrations that communicate strategic value beyond individual product features.
Exceptional written and verbal communication, storytelling, and executive presence.
Experience creating and executing product launch programs that drive customer engagement, advocacy, and measurable revenue outcomes.
Deep familiarity with enterprise sales processes and culture, including tools and assets needed by a high-volume, high-complexity sales organization.

Nice To Haves

Experience using Salesforce or another CRM platform.
Experience with marketing software such as Highspot, Monday.com, Crayon, HubSpot, or similar.

Responsibilities

Drive product and portfolio positioning and messaging strategy across a major product line or platform pillar, ensuring differentiation and consistency across customer-facing channels.
Set go-to-market strategy and the narrative for major product launches, new market entries, and platform-level initiatives, coordinating execution across Marketing, Sales, Product, Competitive Intelligence, and Customer Success.
Advise Product Management on roadmap and pricing/packaging decisions using market, competitive, and customer insights.
Drive competitive strategy by translating competitive and market intelligence into actionable positioning, sales plays, and executive briefings.
Represent Product Marketing in industry-analyst forums and support research and reports; build and maintain relationships with key analysts and influencers.
Drive thought leadership initiatives, including speaking engagements, bylines, and executive content.
Mentor and coach Senior and Product Marketing Managers on positioning, messaging, and go-to-market craft, and help scale best practices across the team.
Partner cross-functionally on integrated marketing campaigns, sales plays, and ABM motions that drive measurable pipeline, revenue, and brand impact across go-to-market channels.
Conduct advanced market research, competitive analysis, and buyer/persona development to inform long-range go-to-market and product strategy.
Develop and evolve sales enablement strategy for the portfolio, including battlecards, feature comparisons, and datasheets.
Leverage AI tools for research, content creation, and data analysis to increase the speed and quality of strategic output.