Principal Product Marketing Manager

Tekmetric•Houston, TX

About The Position

Tekmetric is hiring a high-ownership individual contributor to help build its product marketing function during a period of rapid growth. Reporting to the Sr. Director of Product Marketing, this role executes positioning, commercialization, enablement, and measurement for an assigned product area. The role conducts research, develops frameworks, coordinates launches, and tracks business outcomes, partnering closely with Product and customer-facing teams. The position owns market and customer research, product-area positioning and messaging, go-to-market execution, and enablement for sales and customer success. It also contributes buyer and competitive intelligence to pricing and packaging decisions and measures outcomes such as pipeline influence, win rates, adoption, and expansion. Tekmetric offers hybrid and remote work models based on proximity to office hubs. Travel is expected, including attendance at several supported team and company-wide offsites each year.

Requirements

At least 7 years of product marketing experience in B2B SaaS, with a track record of owning positioning, launches, and enablement end-to-end.
Commercial mindset, measuring work through pipeline, win rates, and revenue impact.
Strong research and synthesis skills, including the ability to understand buyers and develop clear, defensible positioning.
Proven ability to coordinate and execute cross-functional launches independently.
Familiarity with pricing and packaging decisions and the ability to contribute a perspective, even without end-to-end ownership.
Exceptional written communication skills; messaging must work in sales conversations, campaigns, and leadership reviews.
Comfort operating in ambiguity, creating structure around changing conditions, and acting without waiting for perfect information.
Meaningful, active use of AI in day-to-day work, with specific tools and use cases and a considered point of view on its appropriate role.
Self-directed, entrepreneurial, curious, analytical, collaborative, ethical, and comfortable working in a dynamic environment.
Ability to protect confidential information.

Nice To Haves

Vertical SaaS experience is strongly preferred.
Experience selling into SMB or trades verticals is a meaningful advantage.

Responsibilities

Conduct rapid messaging tests and research customer and market needs among existing customers and prospective shops; synthesize findings into executive-ready insights.
Develop competitive insights across products, services, marketing, and positioning, distinguishing direct from indirect competitors and informing enablement, acquisition, and sales strategy.
Validate market opportunities, product bets, and positioning to inform go-to-market plans; regularly share insights with Product throughout the product development lifecycle.
Independently conduct customer interviews, win-loss conversations, and ongoing competitive research.
Build and maintain positioning and messaging frameworks for assigned products and segments using buyer language and sales-conversation feedback.
Develop and maintain messaging narratives for sales, marketing, and customer success as products, competition, and buyer insights evolve.
Build integrated launch plans covering positioning, enablement, campaign inputs, and success metrics, and drive them through completion.
Participate in roadmap discussions to support and influence launch readiness.
Coordinate with Sales, Customer Success, and Demand Generation to deliver consistent launches.
Track post-launch adoption and win-rate signals and apply learnings to future messaging and launch cycles.
Contribute buyer and competitive intelligence to pricing and packaging decisions and pressure-test assumptions with data.
Create battle cards, objection-handling guides, sales plays, and persona-specific content for sales representatives and customer success teams.
Partner with Revenue and Customer Enablement teams on adoption and go-to-market readiness across customer-facing teams.
Define success metrics before work begins, report business outcomes, use data to identify what is working, and improve subsequent work.

Benefits

Flexible remote work options.
Competitive base salary.
Flexible PTO with no set number of days.
Paid maternity, parental bonding, and medical leave.
Medical, dental, vision, and prescription coverage; employee-only plans cover 100% of premiums, and the company covers 50% of family-plan costs.
Free, confidential counseling through BetterHelp.
401(k) retirement savings plan with a 100% employer match on contributions up to 6%.
Flexible Spending Accounts and Health Savings Accounts.
Life and Accidental Death & Dismemberment insurance.
Up to $60 per month toward fitness, mental health, or other wellness needs.
A $300 home office setup bonus after one year of employment.
Support for continuing education.
Supported travel and attendance at team and company-wide offsites.