Principal Product Marketing Manager, Services

F5 Networks•Seattle, WA

About The Position

The Principal Product Marketing Manager for F5 Global Services will establish and own the product marketing function for a portfolio that includes Professional Services, Customer Support, Education Services, Managed and SOC Services, and Subscription Services. The role defines how services are positioned alongside F5’s Application Delivery and Security Platform (ADSP) and how marketing contributes to services bookings, attach, renewals, adoption, and customer outcomes. The position owns Global Services go-to-market strategy end to end. It translates technical expertise and delivery capabilities into customer value, differentiated messaging, and effective sales and partner enablement. Working across Global Services, Sales, Product, and Marketing, the role ensures services are incorporated into platform launches and customer journeys. It also shapes service packaging and pricing, develops lifecycle programs, conducts market research, supports pipeline-generating campaigns, and represents Global Services with analysts and at industry events.

Requirements

Bachelor’s degree in marketing, business, computer science, communications, or a related field.
10+ years of B2B enterprise technology marketing experience, including 6+ years in product marketing.
Significant experience marketing services, support, customer experience, or managed services offerings at a technology company with a large services business.
Proven track record building or scaling a product marketing function or new go-to-market motion from the ground up, including its operating model, processes, and success metrics.
Deep understanding of how enterprise services are bought, sold, and renewed, including services attach, subscription and contract models, support tiers, and services’ role in platform adoption and retention.
Demonstrated ability to measure and report marketing impact on pipeline, bookings, attach, and retention using CRM and business intelligence data.
Exceptional storytelling and executive presence, with the ability to translate technical capabilities into business outcomes and influence senior leaders without authority in a global, matrixed organization.

Nice To Haves

MBA.
Services or customer experience marketing experience at a networking, AI, cybersecurity, cloud, or infrastructure software company.
Background in services sales, consulting, customer success, or services product management.
Familiarity with training and certification programs as drivers of product adoption, customer loyalty, and community.
Familiarity with the application delivery and security market and key personas, including NetOps, SecOps, DevOps, platform engineering, and IT leadership.
Fluency with AI tools to scale research, content, and enablement, and understanding of how AI is reshaping services delivery and customer support.

Responsibilities

Establish the Global Services product marketing function, operating model, annual planning cadence, launch process, and KPIs tied to services pipeline, attach, renewals, adoption, and customer outcomes.
Develop the overarching Global Services narrative and messaging architecture, with differentiated value propositions for Professional Services, Customer Support tiers, Education Services and certifications, Managed and SOC Services, and Subscription Services.
Partner with Global Services leadership, Finance, and Pricing on service packaging, tiering, bundles, and pricing strategy, including offers paired with platform and subscription licensing.
Design programs to increase services attach on new platform deals and drive adoption, renewals, support tier upgrades, and customer expansion across the lifecycle, including migration, modernization, and AI-driven use cases.
Integrate services into F5 product and platform launches so each new capability has a path to deploy, operate, and optimize; lead go-to-market for new and evolving service offerings.
Conduct market, competitive, voice-of-customer, and win-loss research to inform services portfolio strategy.
Develop services sales and partner enablement materials, including playbooks, pitch decks, battlecards, ROI tools, and quantified customer outcome stories, for direct sales, services sales, customer success, and channel partners.
Partner with demand generation, digital, and field marketing on campaigns that generate services pipeline.
Represent F5 Global Services with analysts, at industry events, and in executive content such as event keynotes.