Principal Product Marketing Manager

Assort Health•San Francisco, CA

4h•$205,000 - $240,000

About The Position

Assort Health is seeking a B2B product marketer to lead go-to-market strategy and performance for its Health Systems market segment. The role owns the segment’s positioning and messaging as well as its pipeline, win rate, and revenue growth, with accountability for the segment’s overall success. Reporting to the Head of Product Marketing, the Principal will work closely with Sales, Demand Generation, and Customer Success, and partner with Product, Content Marketing, and Revenue leadership. The role has significant ownership and autonomy, combining strategic planning with hands-on execution in a fast-moving, high-growth environment. The successful candidate will influence product roadmap and resourcing decisions using market and performance data, and help accelerate growth through launches, customer proof, sales enablement, and pricing and packaging strategy.

Requirements

7–10+ years of B2B SaaS, sales-led growth product marketing experience.
A track record of owning go-to-market strategy and accountability for revenue or growth outcomes for a product line, segment, or business unit.
Ability to execute in early-stage or fast-moving environments and influence senior stakeholders across Product, Sales, and Marketing.
Exceptional written, verbal, and visual storytelling and executive-level communication skills.
Strong technical fluency and ability to translate product complexity into clear customer value and engage confidently with technical and revenue audiences.
Working knowledge of marketing and analytics platforms such as HubSpot, Marketo, GA, or Looker.
Basic design-tool skills, such as Slides or Figma.

Nice To Haves

Experience in provider and health system organizations, EHR ecosystems, regulated markets, or applied AI platforms.

Responsibilities

Own go-to-market strategy and performance for the Health Systems market segment, from positioning and messaging through pipeline, win rate, and revenue growth.
Partner with Sales, Demand Generation, and Customer Success on segment go-to-market execution and act on opportunities to accelerate growth.
Lead integrated product launches for the segment by defining strategy, success metrics, and required assets with Product, Demand Generation, and Sales.
Own customer proof strategy, including case studies, video spotlights, and ROI narratives, in partnership with Content Marketing.
Define and maintain the segment’s sales enablement strategy, including pitch narratives, battlecards, product collateral, and objection handling.
Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate segment ARR growth.
Serve as the market and competitive authority for the segment, translating industry trends, regulatory changes, and competitor activity into points of view and go-to-market recommendations.
Represent the segment’s voice in company-wide strategic planning and use market and performance data to influence roadmap and resourcing decisions.