Principal Product Marketing

AT&T • Atlanta, GA

19h • $141,300 - $211,900 • Onsite

About The Position

Design, develop, and implement launch strategies and marketing programs to position products and services within the AT&T portfolio, drive customer engagement, and support sales growth. This role requires special approval from the compensation job family owner.

The position is an expert role applying broad business knowledge and strategic insight about emerging trends and technologies to solve complex problems and drive organizational results. It leads critical, high-impact projects and designs and implements innovative business strategies. The role works with minimal oversight, frequently consults senior leadership, influences executive decisions, and mentors others on challenging issues. The position has no supervisory responsibilities.

This is a full-time onsite role based in Atlanta, Georgia, performed at the designated work location five days per week. No relocation is offered. The role is regular and has a 40-hour workweek. Annual salary ranges from $141,300 to $211,900; individual starting salary may depend on geography, experience, expertise, and education or training.

Requirements

• At least 7 years of related experience.
• Certification is required in some areas.

Nice To Haves

• Bachelor’s degree (BS/BA) desired.

Responsibilities

• Manage comprehensive studies evaluating market share, the effectiveness of current marketing and sales programs, and the feasibility of new products; use statistical tools to interpret data and provide actionable insights and strategic recommendations.
• Create detailed reports summarizing research outcomes and present findings to marketing management and other stakeholders, using visual aids to support understanding and decision-making.
• Collaborate with marketing management to develop and refine marketing plans and programs based on research insights, aligning them with strategic goals and market opportunities.
• Consult at all levels of marketing to identify and capitalize on marketing opportunities and assess departmental improvements to marketing information and effectiveness.
• Monitor market trends and conduct secondary data analysis, customer segmentation, journey mapping, and other duties supporting marketing and research functions.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and holidays, including at least 23 vacation days per year and 9 company-designated holidays, based on date of hire
• Paid parental leave
• Paid caregiver leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption reimbursement
• Short- and long-term disability benefits
• Life and accidental death insurance
• Supplemental critical illness, accident, hospital indemnity, and group legal benefit programs
• Employee Assistance Programs (EAP)
• Employee wellness programs
• Employee discounts of up to 50% on eligible AT&T mobility plans and accessories, AT&T internet and fiber where available, and AT&T phone

What This Job Offers

• Job Type: Full-time
• Career Level: Principal