Principal Product Marketing
About The Position
Design, develop, and implement launch strategies and marketing programs to position products and services within the AT&T portfolio, drive customer engagement, and support sales growth. This expert role applies broad business knowledge and strategic insight about emerging trends and technologies to solve complex problems and drive organizational results. The position leads critical, high-impact projects and designs and implements innovative business strategies, works with minimal oversight, frequently consults senior leadership, and influences executive decisions. It also serves as a mentor and assists others with challenging issues. No relocation is offered.
Requirements
- 7 or more years of related experience.
- Certification is required in some areas.
Nice To Haves
- Bachelor's degree (BS/BA) desired.
Responsibilities
- Manage comprehensive studies evaluating market share, the effectiveness of current marketing and sales programs, and the feasibility of new products.
- Use statistical tools to interpret data and provide actionable insights and strategic recommendations.
- Create detailed reports summarizing research outcomes and present findings to marketing management and other stakeholders, using clear visual aids.
- Collaborate with marketing management to develop and refine marketing plans and programs based on research insights, aligned with strategic goals and market opportunities.
- Consult across marketing to identify and capitalize on marketing opportunities and assess departmental improvements to marketing information and effectiveness.
- Monitor market trends and conduct secondary data analysis, customer segmentation, and journey mapping.
- Perform other duties as assigned to support marketing and research functions.
- Lead critical, high-impact projects and design and implement innovative business strategies.
- Mentor others and assist them with challenging issues.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption reimbursement
- Short- and long-term disability benefits
- Life and accidental death insurance
- Supplemental benefit programs, including critical illness, accident, hospital indemnity, and group legal
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Principal
