Principal Product Marketing Manager

Tekmetric•Houston, TX

12h

About The Position

Tekmetric is hiring a high-ownership individual contributor to execute product marketing for an assigned product area. Reporting to the Senior Director of Product Marketing, this role will conduct research, develop positioning and messaging, coordinate launches, enable customer-facing teams, and measure business outcomes. The Product Marketing function is being built as Tekmetric grows its cloud-based software platform for the automotive repair industry, including its shop management platform and add-on products such as payments and marketing. The role owns market validation and customer insights, including research with existing customers and prospective shops, messaging tests, and competitive analysis. It translates those insights into differentiated product positioning and messaging, and shares findings with Product and other stakeholders throughout the product development lifecycle. The role also owns go-to-market execution for its products, from launch planning and cross-functional coordination through post-launch measurement and iteration. It contributes buyer and competitive intelligence to pricing and packaging decisions, and creates practical enablement materials for Sales, Customer Success, Revenue, and Customer Enablement teams. Success is measured by business outcomes such as pipeline influence, win rates, adoption, and expansion—not simply by deliverables or launches completed. Tekmetric offers hybrid and remote work models based on proximity to office hubs. Travel is expected for every role, including several company and team offsites each year; attendance is expected and supported.

Requirements

At least 7 years of product marketing experience in B2B SaaS, with a track record of owning positioning, launches, and enablement end to end.
Commercial mindset, measuring work through pipeline, win rates, and revenue impact.
Strong research and synthesis skills, including the ability to understand buyers and develop defensible positioning.
Ability to coordinate and execute launches across cross-functional teams independently.
Familiarity with pricing and packaging decisions and the ability to contribute a point of view.
Exceptional written communication; messaging must work in sales conversations, campaigns, and leadership reviews.
Comfort operating amid ambiguity, creating structure around changing priorities, and moving forward without perfect information.
Active, meaningful use of AI in day-to-day work, including knowledge of specific tools and use cases and an informed perspective on AI’s limits.
Self-directed leadership, curiosity, analytical thinking, integrity, and ability to handle confidential information.

Nice To Haves

Vertical SaaS experience is strongly preferred.
Experience selling into SMB or trades verticals is a meaningful advantage.

Responsibilities

Conduct rapid messaging tests to identify effective messages.
Identify product and service needs among current customers and shops not yet using Tekmetric.
Synthesize research into executive-ready insights that inform company, product, and customer strategy.
Research competitors across product, service, marketing, positioning, and messaging; distinguish direct from indirect competitors.
Validate markets, product bets, and positioning to inform go-to-market strategy.
Share insights with Product and serve as a trusted partner throughout the product development lifecycle.
Independently conduct customer interviews, win-loss conversations, and ongoing competitive research.
Build and maintain positioning and messaging frameworks for assigned products and segments, grounded in buyer language and sales conversations.
Develop and maintain narratives used by Sales, Marketing, and Customer Success, and keep messaging current as products and markets change.
Build integrated launch plans covering positioning, enablement, campaign inputs, and success metrics, and drive them to completion.
Participate in roadmap conversations to support and influence launch readiness.
Coordinate launch execution across Sales, Customer Success, and Demand Generation.
Track post-launch adoption and win-rate signals and use findings to improve future messaging.
Contribute buyer and competitive intelligence to pricing and packaging decisions and pressure-test assumptions with data.
Create battle cards, objection-handling guides, sales plays, and persona-specific content.
Partner with Revenue and Customer Enablement teams on adoption and go-to-market readiness.
Define success metrics before work begins and report outcomes such as pipeline influence, win-rate movement, adoption, and expansion.
Use data to identify what is working, close feedback loops, and improve subsequent work.

Benefits

Flexible remote work.
Competitive base salaries.
Flexible PTO with no set number of days.
Paid maternity, parental bonding, and medical leave.
Medical, dental, vision, and prescription coverage; employee-only plans cover 100% of premiums and the company covers 50% of family plan costs.
Free confidential counseling through BetterHelp.
401(k) plan with 100% employer match on contributions up to 6%.
Flexible Spending Accounts and Health Savings Accounts.
Life and Accidental Death & Dismemberment insurance.
Up to $60 per month toward fitness, mental health, or other wellness needs.
$300 home office setup bonus after one year of employment.
Support for continuing education.