Principal Product Marketing

AT&T•Atlanta, GA

7d•$141,300 - $211,900•Onsite

About The Position

Own volume and device subsidy forecasting for Cricket Wireless, providing strategy, marketing, and finance leaders with analysis to support decisions on promotions, pricing, and competitive response. The role owns forecasts of activation volume and associated device subsidy at the day, device, and sale-type level, and builds, maintains, and improves forecasting models using time-series and machine-learning methods. It reconciles model output against internal forecasts and actuals, explains variance drivers, and conducts portfolio-pricing scenario analysis that balances volumes and expenses with company priorities. The position designs and runs tests to measure the lift from one-off and recurring promotions, translating findings into recommendations on effectiveness and ROI. It monitors competitor pricing, new market entrants, and OEM news, using those findings in SWOT analyses and pricing and promotional strategy. The role partners with Marketing, Supply Chain, Finance, and Sales to align forecasts, promotions, inventory needs, and financial approvals. The position also builds and maintains scalable analytical tools and data pipelines using Excel/VBA, SQL, Python, and Databricks to reduce manual work and make results easier to explain. It communicates complex analyses through concise, executive-ready summaries, visuals, and recommendations, and performs other tasks as needed to support the Strategic Pricing function. This is an expert-level role that leads high-impact analytical projects, works with minimal oversight, advises senior leadership, influences executive decisions, and mentors others. It is a full-time, onsite position in Atlanta, Georgia, five days per week; relocation is not offered. The role has no supervisor responsibilities.

Requirements

Expertise in Excel, including VBA and automation.
Proficiency in SQL.
Experience with machine-learning models and time-series forecasting.
Experience with Python and Databricks.
At least 7 years of related experience in forecasting, pricing analytics, or a similar role.
A bachelor's degree (BS/BA) is desired, preferably in a quantitative field such as statistics, economics, mathematics, data science, or engineering.

Nice To Haves

Experience with experimental design and causal or lift measurement.
Wireless or telecom industry experience.
Bachelor's degree in a quantitative field such as statistics, economics, mathematics, data science, or engineering.

Responsibilities

Own forecasts of activation volume and associated device subsidy at the day, device, and sale-type level, including port-in, general market, upgrade, and BYOD.
Build, maintain, and improve forecasting models using time-series and machine-learning methods.
Reconcile model output against internal forecasts and actuals, and explain drivers of variance.
Conduct scenario analysis for portfolio pricing scenarios, balancing volume and expense against company priorities.
Design and run tests to measure lift from one-off and recurring promotions using methods such as geo-lift, pre/post, difference-in-differences, and treated/control comparisons.
Develop clear recommendations on promotion effectiveness and return on investment.
Monitor competitor pricing moves, new market entrants, and OEM news; use findings in SWOT analyses and pricing and promotional strategy.
Partner with Marketing, Supply Chain, Finance, and Sales to align forecasts, promotional plans, inventory needs, and financial approvals.
Build and maintain scalable, reusable analytical tools and data pipelines using Excel/VBA, SQL, Python, and Databricks.
Reduce manual analytical effort and make results easier to explain to non-technical stakeholders.
Present complex analyses as concise, executive-ready summaries, visuals, and recommendations.
Lead critical, high-impact analytical projects, advise senior leadership, influence executive decisions, and mentor others.
Perform other tasks as needed to support the Strategic Pricing function.

Benefits

Medical, dental, and vision coverage.
401(k) plan.
Tuition reimbursement program.
Paid time off and holidays: at least 23 vacation days each year and 9 company-designated holidays, based on date of hire.
Paid parental leave.
Paid caregiver leave.
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption reimbursement.
Short- and long-term disability benefits.
Life and accidental death insurance.
Supplemental critical illness, accident, hospital indemnity, and group legal programs.
Employee Assistance Programs (EAP).
Employee wellness programs.
Employee discounts up to 50% off eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone.