Solutions Marketing Manager

Aya Healthcare • San Diego, CA

3d

About The Position

The Solutions Marketing Manager will grow adoption, awareness, and market share for Aya’s emerging business lines across healthcare and education. The role develops and executes marketing strategies that position solutions clearly, support sales teams, drive revenue growth, and strengthen engagement with healthcare organizations and other target audiences. The successful candidate is a strategic, creative B2B marketer who can become a subject matter expert, translate complex solutions into compelling customer-focused messaging, and lead cross-functional initiatives from strategy through execution. The position calls for strong writing, market insight, project management, and the ability to identify opportunities to scale Aya’s brands and increase their impact.

Aya is a rapidly growing workforce solutions provider in healthcare, delivering technology-enabled services and marketplaces for healthcare talent, as well as contingent labor management solutions through its proprietary software platform. The company describes its culture as entrepreneurial, high-energy, and low-bureaucracy, with an emphasis on employee satisfaction, innovation, creative problem-solving, diversity, and professional growth.

The role develops brand and go-to-market strategies; conducts market, customer, and competitor research; builds knowledge of solutions, audiences, buyer personas, and market conditions; and creates differentiated positioning and content. It also partners with sales and business leaders on campaigns and sales resources, collaborates across teams on integrated marketing plans, and manages initiatives from strategy through execution.

Requirements

• At least 5 years of marketing experience.
• Proven experience developing thoughtful marketing plans that drove impact.
• Ability to earn the trust and respect of key internal stakeholders and quickly establish oneself as a trusted advisor and marketing and go-to-market subject matter expert.
• Comfort leading cross-functional teams and individuals.
• Experience driving toward results.
• Comfort working in ambiguous situations, making difficult decisions, advocating for doing things the right way, and demonstrating a strong bias for action.
• High degree of professionalism, proactive communication, and willingness to seek leadership opportunities.

Responsibilities

• Develop and execute marketing plans to increase brand awareness, generate demand, and drive adoption across assigned business lines.
• Lead email marketing initiatives using audience insights and industry best practices to drive engagement, increase adoption, and support business growth.
• Conduct market, customer, and competitor research to identify growth opportunities and inform go-to-market strategies.
• Build knowledge of Aya’s solutions, target audiences, buyer personas, market conditions, and competitive landscape.
• Identify opportunities to increase market share and keep Aya’s brands top of mind with healthcare organizations and target audiences.
• Develop clear, compelling positioning and messaging that differentiates Aya’s solutions in the market.
• Use storytelling to communicate customer needs, business challenges, and solution outcomes across marketing materials.
• Create content for websites, email campaigns, digital advertising, sales sheets, presentations, case studies, white papers, and other marketing materials.
• Partner with sales and business leaders to develop campaigns, sales plays, presentations, and other resources that support revenue growth.
• Collaborate with teams across the organization to execute integrated go-to-market plans.
• Manage multiple initiatives and projects from strategy through execution.

Benefits

• Free premium medical, dental, life, and vision insurance.
• Generous 401(k) match.
• Reimbursements for eligible employees where required by applicable law.
• Discretionary bonuses, subject to the role and manager’s discretion.
• Paid sick leave in accordance with applicable laws; the general policy accrues one hour for every 30 hours worked, subject to applicable law.
• Company-sponsored virtual events, happy hours, and team-building activities, plus a birthday treat.
• Unlimited DTO (time off).
• Daily virtual yoga, meditation, or boot camp classes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed