MK77P3-Solutions Marketing Manager

CAS•Columbus, OH

6d•Onsite

About The Position

CAS is seeking a Solutions Marketing Manager to own external positioning, messaging, and go-to-market strategy for a solution serving a scientific audience. The role translates scientific capabilities into clear value for scientists and research and development leaders, and equips Sales and campaign teams to bring that value to market. The manager works with Marketing, Sales, Product Management, Product Development, and Customer Support, and reports to the Director, Solutions Marketing. The position is located at CAS headquarters in Columbus, Ohio.

Requirements

Bachelor’s degree in Business, Marketing, Life Sciences, or a related field, or an equivalent combination of education, certifications, and relevant experience.
5+ years of experience in B2B solutions, downstream, or go-to-market marketing, with demonstrated success driving commercialization, customer adoption, and business growth.
Ability to translate technology trends, customer needs, market intelligence, and competitive insights into actionable strategies for product direction, positioning, commercialization, and go-to-market plans.
Ability to influence and build alignment across Product Management, Sales, Customer Experience, and Marketing teams in a matrixed environment.
Deep understanding of digital marketing and AI-driven customer engagement, including AI’s effects on research, information discovery, decision-making, and buying behaviors.
Exceptional communication and storytelling skills, including the ability to use AI to accelerate market intelligence, customer insights, content development, and go-to-market planning while maintaining accuracy, scientific rigor, and brand integrity.
Agile, results-oriented approach; ability to adapt to changing priorities, move quickly from insight to action, and thrive in a fast-paced, collaborative environment.
Must be authorized to work in the United States and not require work authorization sponsorship now or in the future.

Nice To Haves

Background in chemistry, biology, materials science, or a related scientific discipline.
Experience in SaaS, digital solutions, data products, or technology consulting.

Responsibilities

Own positioning, messaging, value propositions, personas, and ideal customer profiles for the audience segment, informed by research, customer insights, analytics, and industry trends and validated with customers and Sales.
Partner with product and campaign teams to present a consistent story and connect related capabilities for researchers.
Lead go-to-market planning and execution for audience-segment launches and releases, from launch tiering and readiness criteria through post-launch adoption and performance reporting.
Work with campaign teams and the external marketing agency to position CAS solutions within campaign frameworks and develop programs that drive demand among existing customers and new prospects.
Manage content from ideation through development, distribution, and performance monitoring, working with stakeholders on brochures, case studies, white papers, blog posts, infographics, social posts, video scripts, emails, and web copy.
Use generative AI tools responsibly for research synthesis, competitive monitoring, first-draft content, and enablement production, reviewing output for accuracy, claim support, and brand voice.
Build consensus and internal buy-in across Marketing, Sales, Product Management, and cross-functional business teams; share priorities, roadmap, and learnings to align programs and deliver initiatives.