Solutions Marketing Manager
About The Position
The Solutions Marketing Manager will grow adoption, awareness and market share for Aya’s emerging businesses across healthcare and education. The role develops and executes marketing strategies that clearly position Aya’s solutions, support sales teams, drive revenue growth and strengthen engagement with healthcare organizations and other target audiences. The ideal candidate is a strategic, creative B2B marketer who can quickly become a subject matter expert, translate complex solutions into compelling customer-focused messaging, and lead cross-functional initiatives from strategy through execution. Strong writing, market insight, project management and the ability to identify opportunities to scale brands are important.
Requirements
- 5+ years of experience in marketing.
- Proven experience developing thoughtful marketing plans that drove impact.
- Ability to gain the trust and respect of key internal stakeholders and quickly establish yourself as a trusted advisor and subject matter expert in marketing and go-to-market best practices.
- Comfort leading cross-functional teams and individuals.
- Experience driving toward results.
- Comfort working in ambiguous situations, making hard decisions, advocating for doing things the right way, and demonstrating a strong bias for action.
- High degree of professionalism, proactive communication and willingness to seek leadership opportunities.
Responsibilities
- Develop and execute marketing plans that increase brand awareness, generate demand and drive adoption across assigned business lines.
- Lead email marketing initiatives using audience insights and industry best practices to drive engagement, increase adoption and support business growth.
- Conduct market, customer and competitor research to identify growth opportunities and inform go-to-market strategies.
- Build deep knowledge of Aya’s solutions, target audiences, buyer personas, market conditions and competitive landscape.
- Identify opportunities to increase market share and keep Aya’s brands top of mind with healthcare organizations and target audiences.
- Develop clear, compelling positioning and messaging that differentiates Aya’s solutions in the market.
- Use storytelling to bring customer needs, business challenges and solution outcomes to life across marketing channels and materials.
- Create content for websites, email campaigns, digital advertising, sales sheets, presentations, case studies, white papers and other marketing materials.
- Partner with sales and business leaders to develop campaigns, sales plays, presentations and other resources that support revenue growth.
- Collaborate with teams across the organization to execute integrated go-to-market plans.
- Manage multiple initiatives and projects from strategy through execution.
Benefits
- Free premium medical, dental, life and vision insurance.
- Generous 401(k) match.
- Reimbursements and discretionary bonuses for eligible employees where required by applicable law.
- Paid sick leave in accordance with applicable laws; the general policy accrues one hour for every 30 hours worked, subject to controlling local, state and federal law.
- Company celebrations and rewards for meeting goals.
- Company-sponsored virtual events, happy hours and team-building activities, plus a birthday treat.
- Unlimited DTO (discretionary time off).
- Daily virtual yoga, meditation or boot camp classes.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
