Manager, Affiliate Marketing, Consumer Solutions

Labcorp•Durham, NC

7d•Hybrid

About The Position

Labcorp is seeking a Manager, Affiliate Marketing, Consumer Solutions, to lead the strategy, execution, optimization, and expansion of Labcorp OnDemand’s affiliate marketing program. The role focuses on driving customer acquisition, revenue, and profitability by identifying, onboarding, and managing affiliate partners such as content publishers, health and wellness websites, commerce and review sites, loyalty and rewards partners, newsletters, strategic business partners, and emerging affiliate opportunities. The position is based in Burlington or Durham, North Carolina, with a hybrid schedule requiring at least three in-office days per week. The role reports to the Director of Consumer Acquisition.

Requirements

Bachelor’s degree.
At least 4 years of experience in affiliate marketing, partnership marketing, performance marketing, or digital customer acquisition.
Strong understanding of CPA, CAC, ROAS, attribution, and performance measurement.
Ability to source, negotiate, and manage strategic partnerships.
Analytical skills and experience using performance data to guide investment decisions.
Experience managing affiliate network platforms and publisher relationships.
Strong project management and organizational skills.
Strong communication and stakeholder-management capabilities.
Demonstrated relationship-building skills with internal stakeholders and external partners.
Strategic thinking to identify growth opportunities and align initiatives with business objectives.
Effective verbal, written, and interpersonal communication skills.
Results-oriented mindset, ownership, accountability, and focus on business outcomes.

Nice To Haves

At least 1 year of experience in healthcare, health and wellness, diagnostics, healthcare technology, or consumer-regulated industries.
Experience managing affiliate programs at a consumer-facing brand.
Experience with affiliate platforms such as Impact.
Understanding of healthcare consumer behavior and digital health trends.

Responsibilities

Own the strategy, execution, and growth of Labcorp OnDemand’s affiliate marketing program to drive customer acquisition, revenue, and profitability.
Identify, recruit, negotiate with, and manage affiliate partners and strategic business partners.
Develop and execute affiliate initiatives for product launches, seasonal campaigns, and key business objectives.
Evaluate partnership opportunities based on audience fit, projected reach, conversion potential, profitability, and incremental business impact.
Monitor and optimize affiliate performance across traffic, orders, revenue, customer acquisition, CAC, and ROAS targets.
Manage affiliate budgets, commission structures, forecasts, and promotional investments.
Analyze partner and program performance, identify growth opportunities, and recommend ways to scale high-performing partnerships.
Partner with analytics teams to ensure accurate tracking, attribution, and measurement of affiliate marketing efforts.
Collaborate with brand, creative, product marketing, legal, finance, and analytics teams to execute campaigns and comply with healthcare marketing guidelines.
Stay informed about industry trends, affiliate marketing practices, and emerging partnership opportunities.
Identify, onboard, and manage affiliate partners across relevant publisher, wellness, commerce, loyalty, newsletter, and business-partner categories.