Manager Affiliate Marketing

Hertz•West Bay Club, FL

3d•Hybrid

About The Position

The Affiliate Marketing Manager at The Hertz Corporation will own and grow the affiliate channel as a driver of rental bookings and revenue across the Hertz, Dollar Car Rental, and Thrifty Car Rental brands. The role manages the Hertz affiliate program on CJ (Commission Junction) and leads direct relationships with partners such as Rakuten and Capital One Shopping to increase bookings, conversion, and revenue per booking. The position sits within the Global Paid Media & Advertising team and connects Marketing, Media, Promotions, and agency partners. It has primary ownership of affiliate advertising operations, including budgeting and planning, content and offer management, performance tracking and forecasting, and executive reporting. The manager will oversee strategy and planning, affiliate network management, direct vendor prospecting, and coordination with European counterparts to advance the program toward a global standard. The role also owns and improves the processes, tools, documentation, and governance needed to manage affiliate investments. This highly visible role calls for sound judgment, proactive communication, and independent execution. The manager is expected to anticipate business needs, identify and escalate risks, drive stakeholder resolution, and take work through completion. The position requires working from the Estero, Florida or Atlanta, Georgia office at least three days per week. The salary range starts at $120,000 and is commensurate with experience.

Requirements

4–6+ years of experience in affiliate marketing, partnership marketing, or performance marketing, with direct ownership of program revenue and partner relationships.
Hands-on experience managing an affiliate program on CJ (Commission Junction), including publisher recruitment, commissioning, offer management, tracking, and reporting.
Experience managing large direct partners such as Rakuten and/or Capital One Shopping, including commercial negotiation and placement buying.
Proven record of growing affiliate revenue and improving conversion, ideally measured by completed bookings or transactions, revenue per booking or transaction, and incremental ROAS.
Strong commercial and negotiation skills, including the ability to structure commission, tenancy, and bonus deals that grow bookings profitably.
Analytical skills and comfort using Excel and analytics dashboards to diagnose conversion drop-offs, compare revenue per booking, and make data-driven optimization decisions.
Deep understanding of affiliate tracking, attribution, and incrementality, including CJ reporting and troubleshooting tags and tracking with Product and IT partners.
Clear, proactive communication and relationship-building skills, including managing publisher contacts and presenting strategy and results to senior Marketing stakeholders.
Understanding of travel customer behavior, including how travelers search, compare, and book rentals and how to match offers to trip intent.
Strong organization and self-direction, with the ability to manage a promotional calendar, multiple partner workstreams, and competing priorities.
Working knowledge of loyalty and cashback economics and card-linked offers, including Rakuten and Capital One Shopping.
Familiarity with brand compliance, trademark-bidding policies, and coupon-code governance in affiliate programs.
Expert proficiency in Microsoft Office, particularly Excel and PowerPoint.

Nice To Haves

Travel, hospitality, car rental, airline, hotel, or online travel agency experience; e-commerce experience driving online bookings or transactions will also be considered.
Experience working with Revenue Management, Pricing, or Yield teams on rate, offer, and inventory alignment.
Bachelor’s degree in Marketing, Finance, Business, or a related area preferred.

Responsibilities

Manage the Hertz affiliate program end-to-end on CJ, including program setup, publisher recruitment and approvals, commission structures, promotional offers, creative assets, product feeds, tracking and attribution, invoicing, and compliance.
Lead direct partnerships with Rakuten and Capital One Shopping, including negotiating commercial terms, commissions, tenancy and placement buys, cashback and card-linked offers, and co-marketing campaigns.
Recruit, onboard, and grow travel publishers, and build joint business plans with top partners to increase Hertz's share of travel bookings.
Optimize landing pages, offers, and promotional messaging by partner to improve conversion, revenue per booking, rental days per booking, and ancillary product attachment.
Own the affiliate promotional calendar and align offers with brand campaigns, travel peaks, weekend demand, and location-specific needs in partnership with Revenue Management and Pricing.
Monitor affiliate performance daily and weekly, track bookings and business metrics by publisher and partner, identify underperformers, and scale successful activity.
Enforce affiliate policies on trademark bidding, coupon-code use, and attribution; audit publishers for brand compliance and fraudulent or low-quality traffic.
Set and test commission tiers, manage placement fees within budget, and forecast affiliate revenue and costs for Finance and Marketing leadership.
Work cross-functionally with Media & Advertising, Digital E-commerce, Product, IT, Creative, Legal, Promotions, and Revenue Management on messaging, targeting, tracking, site experience, assets, partner terms, seasonal offers, and discounts.
Run structured tests of commission incentives, bonus structures, exclusive codes, and landing-page experiences to increase confirmed rentals without eroding margin.
Deliver weekly and monthly reports on affiliate bookings, revenue, and pipeline, translating publisher activity into business impact for marketing leadership.
Coordinate with European counterparts and share best practices to develop the program toward a single global standard.
Continuously improve the processes, tools, documentation, and governance used to manage affiliate marketing investments.