Sr. Manager, Influencer & Affiliate Marketing

Pepper

7h • $130,000 - $150,000 • Remote

About The Position

Pepper is seeking a strategic, performance-oriented Sr. Manager, Influencer & Affiliate Marketing to build creator and affiliate partnerships that grow its community and deliver measurable results. This highly collaborative individual contributor reports to the VP of Brand and owns the creator partnerships program end to end across paid influencer, user-generated content (UGC), affiliate, gifting, and ambassador initiatives.

The role includes identifying and negotiating with talent, guiding content development, analyzing performance, and establishing scalable processes. As the sole owner of the channel, the Sr. Manager sets its direction by interpreting performance data and market trends, deciding what to test, scale, or stop, and reallocating budgets accordingly. The program’s primary goal is new-customer acquisition, supported by awareness, reach, share of voice, engagement, and site traffic. The position is remote-first in the U.S., with some monthly in-office meetings.

Pepper is a women-founded, self-funded direct-to-consumer intimate apparel brand focused on designing products for small-chested women. The company describes itself as mission-driven, remote-first, and committed to inclusive design, responsible manufacturing, and community giving. The expected salary is $130,000–$150,000, with final compensation dependent on factors including experience, skills, and location.

Requirements

• 6–8+ years of experience in influencer, creator, and affiliate marketing at a DTC, fashion, beauty, wellness, or lifestyle brand, or at an agency serving those sectors.
• Proven experience owning creator programs end to end, from sourcing and negotiation through briefing, content review, and reporting.
• Hands-on experience building or scaling an affiliate program.
• Essential familiarity with platforms such as ShopMy, TikTok Shop, LTK, or Impact.
• Performance-first approach, with fluency in CAC, ROAS, CVR, and blended efficiency, and understanding of how creator content supports paid media.
• Sound judgment in ambiguous situations, including deciding when to increase investment, change direction, or maintain course, and explaining the rationale.
• Ability to identify creators who fit the brand, product, and audience, and understand what makes content effective on each platform.
• Strong negotiation and relationship-building skills, including the ability to develop long-term partnerships and brand advocates.
• Ability to write clear, inspiring creative briefs and provide feedback that improves content while preserving the creator’s voice.
• Knowledge of the current creator economy and social commerce landscape, with curiosity about its future direction.
• Strong organization and process skills, including building trackers, templates, and workflows that support program growth without sacrificing quality.
• Clear communication skills and the ability to turn performance data into insights and recommendations for executive and cross-functional teams.
• Collaborative, low-ego approach and willingness to contribute wherever needed.
• Passion for building brands customers genuinely love and for connecting that affinity to meaningful business results.

Nice To Haves

• Experience running an ambassador, referral, or community program.

Responsibilities

• Lead paid influencer and UGC campaigns from talent sourcing, vetting, outreach, negotiation, contracting, and onboarding through briefing, content review, posting, and reporting.
• Develop campaign briefs and guide creators through content development, feedback, and revisions so assets meet brand and paid media needs.
• Build the creator mix across platforms, content styles, and audience segments, with a testing roadmap and investment plan.
• Negotiate usage and whitelisting rights for high-performing creator content used in paid media.
• Monitor creator economy, social platform, and competitive trends and turn insights into timely tests.
• Develop and scale Pepper’s affiliate program across platforms such as ShopMy, TikTok Shop, and emerging channels.
• Build an always-on gifting program to strengthen creator relationships and expand brand awareness.
• Set affiliate program structure, incentives, communication cadence, and performance benchmarks to grow revenue efficiently.
• Use affiliate and gifting programs to diversify creator investments, lower blended customer acquisition costs, and support broader brand initiatives.
• Evaluate new social commerce platforms as the creator landscape evolves.
• Support corporate affiliate management in collaboration with the SVP of Performance.
• Reinvent the ambassador program to turn loyal customers into a source of referrals, content, and new customers.
• Set ambassador program goals, incentives, and communication formats, and create a direct connection between the community and Pepper’s team.
• Oversee campaign operations and ensure programs are executed efficiently, accurately, and on schedule.
• Build scalable processes, workflows, templates, and tools for the creator program.
• Partner with Brand, Growth, Creative, Organic Social, Product, and Operations to align creator initiatives with launches, campaigns, and business priorities.
• Drive new-customer acquisition as the program’s primary goal, supported by awareness, reach, share of voice, engagement, and site traffic.
• Own weekly, monthly, and campaign-level performance reporting across paid influencer, UGC, affiliate, gifting, and ambassador programs.
• Translate performance data into clear insights and actionable recommendations for executive and cross-functional teams.
• Run an ongoing testing roadmap across creators, platforms, formats, and offers, deciding what to scale, iterate, or stop.
• Own monthly and annual budgets across paid influencer, UGC, affiliate, gifting, and ambassador programs, reallocating investment as performance shifts and measuring against new-customer, CAC, and ROAS goals.
• Provide the VP of Brand with clear, evidence-based recommendations when a change in direction or scaling opportunity is warranted.

Benefits

• Robust health benefits, including a medical, vision, and dental option covered 100% by the company, plus supplemental insurance options.
• Company-matched 401(k) plan up to 3%.
• Generous paid time off, including flexible PTO days, federal holidays, and sick days.
• Paid parental leave for qualifying employees.
• Monthly wellness stipend.
• Annual company-wide offsite.
• Remote work stipends.
• Product discounts.
• Opportunity to play a significant role in the growth of a company with a meaningful mission.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed