Senior Influencer & Affiliate Manager

BIC•New York, NY

4d•$119,665 - $149,581•Hybrid

About The Position

BIC World is hiring a Senior Influencer & Affiliate Manager to lead Tangle Teezer’s influencer marketing and affiliate strategy, focusing on brand awareness, cultural relevance, and measurable commerce results. The role develops and executes creator programs across platforms and owns the growth and day-to-day management of the TikTok Shop business. The manager will lead the influencer, creator, affiliate, and TikTok Shop functions and manage and mentor the Influencer Marketing Manager. The position combines brand building, creator relationship management, and performance marketing, translating creator influence and content into measurable business results.

Requirements

5–7+ years of experience in influencer marketing, creator marketing, affiliate marketing, social commerce, or a related field.
Prior people-management experience and demonstrated ability to coach, develop, and lead team members.
Proven experience developing and executing influencer strategies from conception through measurement.
Strong understanding of the TikTok ecosystem and TikTok Shop, including creator affiliate programs.
Demonstrated ability to drive measurable sales through creators and affiliate marketing.
Experience working directly with creators, talent managers, agencies, and affiliate partners, with strong relationships in these communities.
Strong analytical skills and ability to translate performance data into actionable recommendations.
Excellent project management and organizational skills, including ability to manage multiple campaigns and priorities simultaneously.
Strong negotiation and communication skills.
Deep understanding of social media trends, creator culture, and platform-specific content.
Entrepreneurial mindset and willingness to be hands-on and build processes in a growing organization.
Passion for beauty, hair, and the evolving creator economy.

Nice To Haves

Experience in beauty, haircare, fashion, wellness, or another premium consumer category is strongly preferred.

Responsibilities

Develop and own influencer, creator, affiliate, and TikTok Shop strategy in support of brand awareness, cultural relevance, engagement, and commercial growth.
Manage, mentor, and develop the Influencer Marketing Manager, providing direction, prioritization, performance feedback, and day-to-day support.
Build a scalable creator ecosystem across macro, mid-tier, micro, emerging, and affiliate creators, and cultivate long-term relationships with high-value talent.
Lead end-to-end influencer and creator activations, including selection, briefing, contracting, content development, approvals, execution, and reporting.
Own TikTok Shop growth and management, including affiliate recruitment, product assortment, promotional planning, creator campaigns, content strategy, and revenue performance.
Develop affiliate programs that encourage creators to produce high-quality, shoppable content featuring the brand’s products.
Partner with Brand, Social, PR, Creative, E-commerce, and Sales teams to integrate influencer, affiliate, and TikTok Shop activity into wider marketing and commercial plans.
Establish KPIs, reporting, and measurement frameworks for reach, engagement, content performance, traffic, conversion, revenue, ROI, and creator productivity.
Use performance data and platform insights to optimize creator selection, campaign investment, content strategy, product focus, and future activations.
Manage influencer and affiliate budgets, negotiate creator rates and contracts, oversee agency partners, and deliver campaigns on time and within budget.

Benefits

Flexible working hours with core hours from 10 a.m. to 4 p.m.
Hybrid schedule: two days in the office and three days from home.
Salary from $119,665 to $149,581, with pay dependent on job-related knowledge, skills, and experience.
Performance-related bonus of 15% based on annual salary.
27 days of holiday, with the option to buy or sell holiday days.
Two volunteering days per year.
Ten days working from any location of choice.
Flexible public holidays, with the option to choose standard public holidays or swap them for other meaningful dates.
Enhanced family policies.
Supportive Period & Menopause Policies.
401(k) scheme.
Dental insurance, vision insurance, life insurance, and healthcare medical insurance.
Office perks including free breakfasts, snacks, and Happy Hour.
Meeting-free Fridays with an early 4:00 p.m. finish.
Pet-friendly office.