Affiliate and Influencer Program Manager

Hadley Designs

2d•Remote

About The Position

Hadley Designs is seeking an Affiliate and Influencer Program Manager to build and scale an affiliate and creator program across TikTok Shop, Amazon, and Shopify. The role combines program design and creator coaching, with responsibility for setting channel strategy, economics, tracking, tiers, commissions, and incentives. TikTok Shop currently accounts for most affiliate sales, Amazon is growing, and Shopify is planned as a future channel. The manager will coach creators, lead creator calls, provide feedback, and support consistent content and performance. They will monitor platform changes, new affiliate and creator models, and AI tools, testing opportunities through small experiments. The role owns program expenses and returns, directs a creator-sourcing team, recruits and retains top affiliates, and helps extend effective creator content into paid media for Amazon and Shopify. The program should operate through a clean CRM, documented processes, and AI-powered workflows. Success is measured by month-over-month affiliate sales growth across channels, program profitability after relevant costs, growth from top affiliates, creator consistency and improvement, and a program that runs on systems rather than depending on one person. This is a remote-first role reporting to the CEO.

Requirements

At least 3 years of experience in affiliate or influencer marketing for e-commerce brands.
Previously built and scaled an affiliate or creator program for at least one other e-commerce brand and can demonstrate its results.
Hands-on affiliate experience on at least two of TikTok Shop, Amazon, and Shopify, with the ability to run all three.
A perspective on the future of affiliate marketing and an example of something built ahead of the curve.
Strong understanding of program economics, including commission structures, cost per creator, and margin.
Experience coaching creators and leading a sourcing team or virtual assistants.
Daily use of AI to work more efficiently, along with capability in CRM and documented SOPs and a clear view of how these support a program.

Responsibilities

Build one affiliate and creator program across TikTok Shop, Amazon, and Shopify, defining each channel's role, economics, tracking, tiers, commissions, and incentives.
Coach creators, oversee their success, run creator calls, provide clear feedback, and maintain an engaged community.
Monitor platform changes, emerging affiliate and creator models, and AI tools, and test new opportunities.
Manage sample spend, commissions, and retainers, and measure returns in sales and margin.
Direct a sourcing team to maintain a steady pipeline of creators who fit the ideal creator profile.
Recruit, develop, and retain high-performing affiliates and creators.
Use effective creator content in paid media to support sales on Amazon and Shopify.
Operate the program through a CRM, documented processes, and AI-powered workflows.