Social Affiliate & Influencer Marketing Specialist (GLW)

Careers with WM Partners' Portfolio Companies

3d•$60,000 - $75,000

About The Position

Great Lakes Wellness is seeking a highly organized, relationship-driven Social Affiliate & Influencer Marketing Specialist to grow and activate its creator, ambassador, and affiliate network. The role focuses on executing creator partnerships as a scalable acquisition and revenue channel, from identifying and recruiting creators through outreach, onboarding, product seeding, campaign support, content creation, and affiliate performance optimization. The specialist will build and maintain creator relationships while managing the operational details of a high-volume partner pipeline, including follow-ups, links and codes, deliverables, performance tracking, and next steps. The position also supports product launches, strengthens creator participation, identifies effective content and partner strategies, and ensures compliance with brand and disclosure guidelines. Great Lakes Wellness is a clean health and wellness brand specializing in collagen and nutritional products. The company describes its team as a diverse community focused on making a positive impact on people, the planet, and local communities. The position offers an annual base salary range of $60,000–$75,000, with the possibility of an annual discretionary bonus. Listed benefits and perks apply to full-time employees.

Requirements

2–5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social commerce, or a related field.
Hands-on experience recruiting and managing influencers, creators, ambassadors, and/or affiliates.
Strong understanding of TikTok, Instagram/Meta, and emerging creator platforms.
Performance mindset and comfort working with metrics such as revenue, conversion, customer acquisition cost (CAC), affiliate activation, and content performance.
Excellent written communication and creator relationship-management skills.
Strong project management skills and ability to manage a high volume of outreach and follow-up while maintaining attention to detail.
Entrepreneurial, test-and-learn approach and comfort operating in a fast-moving environment.

Nice To Haves

Experience with affiliate or creator-management platforms; Superfiliate experience is a plus.
Experience with consumer brands; wellness, beauty, food/beverage, or other regulated-category experience is a plus.

Responsibilities

Identify, source, and recruit high-potential creators and affiliates across priority social platforms, emphasizing audience trust and conversion potential.
Manage creator outreach, follow-up, onboarding, gifting and product-seeding coordination, and ongoing partner communications.
Support the social affiliate program, including affiliate setup, links and codes, incentives, campaign communications, and partner activation through platforms such as Superfiliate.
Maintain an organized pipeline of prospects, active creators, ambassadors, and affiliates, tracking status, deliverables, performance, and next steps.
Drive a consistent flow of creator-led video and user-generated content by communicating briefs, following up on deliverables, and helping creators produce strong, brand-aligned content.
Support creator seeding for new product launches to generate early content, testimonials, social proof, and affiliate activity.
Track creator- and affiliate-level performance, identify top-performing partners and content, and recommend ways to increase activation, revenue, and efficiency.
Identify creators who could progress from product seeding or community participation into ambassador and higher-performing affiliate relationships.
Identify high-performing hooks, formats, messaging, and creator profiles, and share actionable learnings with the broader marketing team.
Ensure creator content follows established brand, claims, sourcing, and disclosure guidelines.