Specialist, Marketing - Social & Influencer

Caleres • St. Louis, MO

1d

About The Position

Caleres is hiring a Specialist, Marketing - Social & Influencer in St. Louis, Missouri. This role manages Naturalizer’s organic social presence across Instagram, TikTok, and emerging platforms, developing social-first content and overseeing strategy, planning, publishing, and community engagement. The specialist manages paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development, and approvals, and identifies ways to use creator content across organic social, paid media, and ecommerce.

The position supports TikTok Shop growth through creator activations, promotional campaigns, and platform management, as well as other social commerce initiatives such as ShopMy, affiliate programs, and creator gifting. It collaborates with Brand Marketing, Creative, Sales, PR, and external agencies on integrated campaigns; supports product gifting, sample fulfillment, and content usage-rights management; and tracks social, influencer, and commerce performance to optimize results.

Requirements

• At least 3 years of hands-on experience in social media, influencer/creator marketing, or digital marketing.
• Demonstrated experience managing brand social channels, particularly Instagram and TikTok.
• Experience executing paid creator/influencer partnerships, including briefs, contracts, and content approvals.
• Strong understanding of social media trends, creator culture, platform best practices, and performance metrics.
• Strong creative instincts and writing skills, with experience developing social-first content.
• Excellent organizational, project management, and communication skills, with the ability to independently manage multiple priorities.
• Familiarity with social scheduling, analytics, and Microsoft Office tools.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Experience with TikTok Shop, ShopMy, affiliate marketing, or social commerce platforms.
• Experience in fashion, footwear, lifestyle, or consumer retail marketing.

Responsibilities

• Manage Naturalizer’s organic social presence on Instagram, TikTok, and emerging platforms, including content strategy, planning, creation, publishing, and community engagement.
• Develop social-first content that reflects the brand voice, engages with cultural trends, and supports audience growth.
• Manage paid creator and influencer partnerships, including sourcing, negotiation, briefing, contracts, content development, and approvals.
• Build creator relationships and identify opportunities to leverage creator content across organic social, paid media, and ecommerce.
• Support TikTok Shop through creator activations, promotional campaigns, platform management, and collaboration with internal teams and agency partners.
• Execute additional social commerce initiatives, including ShopMy, affiliate programs, and creator gifting.
• Partner with Brand Marketing, Creative, Sales, PR, and external agencies to execute integrated campaigns.
• Support product gifting, sample fulfillment, and content usage-rights management.
• Track social, influencer, and commerce performance and use results to optimize outcomes.

Benefits

• 30% associate discount across Famous Footwear and Caleres brands.
• 401(k), health benefits, and paid time off; benefits information is available at yourcaleres.com.
• Access to earned wages before payday.
• Free, confidential, 24/7 mental health support and resources through CompPsych EAP for eligible associates.
• Relaxed dress code.
• Access to an onsite gym, Starbucks, and Grab and Go Market.
• Free parking.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed