Social Media and Influencer Marketing Manager

Heritage Auctions•Beverly Hills, CA

4h•$60,000 - $80,000•Onsite

About The Position

Heritage Auctions is seeking a Social Media and Influencer Marketing Manager to grow the audiences and business results of its Entertainment and Pop Culture categories. The role develops social strategy, identifies stories to tell, manages influencer and paid social campaigns, and creates or directs platform-specific content. The ideal candidate combines strategic judgment with the ability to produce, edit, publish, and measure strong social content. A portfolio is required, with work samples demonstrating social strategy, content creation or direction, campaign execution, and measurable results. This is an in-person position based at Heritage Auctions’ Beverly Hills, California office. The role requires working independently, managing productivity to meet tight turnaround deadlines, and thriving in a fast-paced, multi-project, dynamic environment. Support for auctions, conventions, exhibitions, and other events may require occasional travel and evening or weekend work.

Requirements

Four to five years of professional experience in social media, digital marketing, influencer marketing, paid social, or a related field.
Demonstrated success developing multi-platform social strategies tied to audience growth and measurable business goals.
Strong ability to create and edit photo, video, graphic, and written content using Adobe Creative Suite, Premiere Pro, Final Cut Pro, Canva, CapCut, or similar tools.
Experience managing paid social campaigns and influencer partnerships, including budgets, contracts, approvals, usage rights, and performance measurement.
Working knowledge of social analytics, publishing, social-listening, attribution, and reporting tools.
Strong writing, project-management, presentation, negotiation, and relationship-management skills.
A portfolio showing social strategy, content creation or direction, campaign execution, and measurable results.
Ability to work independently, manage productivity to meet tight turnaround deadlines, and thrive in a fast-paced, multi-project, dynamic environment.

Nice To Haves

Knowledge of or enthusiasm for entertainment, pop culture, fandoms, collectors, and creator communities.
Relevant influencer relationships.
Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field is preferred.

Responsibilities

Develop and execute social media strategies for Entertainment and Pop Culture categories, auctions, events, and other priority initiatives.
Manage an integrated content calendar across Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and emerging platforms.
Identify properties, people, fandoms, trends, and cultural moments suitable for timely, compelling social content.
Create or direct photo, video, graphic, and written content tailored to each platform, including Reels, TikToks, Stories, and YouTube Shorts.
Edit video and still imagery; schedule, publish, and quality-check content across social channels.
Identify and manage relationships with influencers, creators, collectors, and fan communities, including outreach, campaign briefs, deliverables, approvals, usage rights, and performance.
Plan and optimize paid social campaigns, including audiences, budgets, creative testing, conversion tracking, and return on investment.
Use analytics, tracking links, social listening, and competitive research to measure results and recommend improvements, tests, or expansion.
Partner with category specialists, Consignment Directors, Marketing, Creative, Public Relations, and content teams to support integrated campaigns.
Support auctions, conventions, exhibitions, and other events, including occasional travel and evening or weekend work.