Organic Social Media and Influencer Marketing Specialist

McGraw Hill LLC.•Chicago, IL

7h•Remote

About The Position

The Organic Social Media and Influencer Marketing Specialist supports the planning and execution of McGraw Hill's organic social media programs to build brand awareness, engagement, thought leadership, and community growth. Reporting to the Sr. Director, Integrated Campaigns & Marketing Communications, this role works with marketing, communications, content, and creative teams to publish social-first content, support integrated campaigns and business priorities, and engage audiences across organic social channels. This is a remote position requiring up to 10% travel for internal and external events and meetings. Applicants must be authorized to work for any employer within the United States.

Requirements

Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
2–3 years of experience in social media, digital marketing, communications, or a related field.
Experience supporting and executing organic social media programs and content calendars.
Working knowledge of social media best practices, content development, community management, and audience engagement.
Strong written communication, editing, storytelling, and collaboration skills.
Strong organizational skills and the ability to manage multiple assignments and deadlines.

Nice To Haves

Experience with social media management, analytics, and listening tools.

Responsibilities

Own the organic social content strategy and calendar, aligning content with integrated marketing campaigns, events, customer stories, thought leadership, and broader business priorities.
Develop, schedule, and publish engaging social content tailored to the needs, audiences, and best practices of each channel.
Collaborate with marketing, content, creative, executives, customers, and advocates to develop and amplify compelling social content, including executive thought leadership and internal and external influencer and advocacy initiatives.
Manage day-to-day community engagement and social listening.
Track social media performance and turn results into insights and recommendations to improve content, audience engagement, and channel performance.
Monitor social trends, platform changes, audience behaviors, and emerging opportunities, applying relevant learnings to evolve the organic social strategy.