Social Media and Marketing Specialist

Central One Federal Credit Union•Shrewsbury, MA

2d•$27 - $33•Hybrid

About The Position

The Social Media and Marketing Specialist owns Central One’s organic social channels and helps keep marketing operations organized. This creative, hands-on role brings the Central One brand to life on social media, manages the marketing calendar, and supports branches and affiliated businesses (CUSOs) with their marketing needs. It is suited to a creative storyteller who is early in their career, eager to learn, and interested in growing with a team modernizing how Central One connects with members and communities. Success is measured by engagement that drives results, including website visits, application starts, and new members. The role manages Central One’s LinkedIn, Instagram, TikTok, and Facebook channels; creates and publishes original content; engages with audiences; and tracks performance against business outcomes. It also coordinates marketing campaigns, requests, deadlines, and approvals across social, email, website, digital signs, branch promotions, and other campaigns. The specialist supports branch and CUSO marketing, maintains brand consistency, and follows applicable compliance, privacy, advertising, and credit union policies. The position is eligible for a hybrid work schedule after completion of training. Compensation is $27.13–$33.00 per hour, commensurate with experience. Attending community and branch events to capture content may include some evenings and weekends.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience or certification.
Three to five years of marketing, social media, or content creation experience, including internships, freelance work, or a personal or brand portfolio.
A portfolio of social content is required.
Strong storytelling, writing, and content creation skills, with a creative eye for design and video.
Experience creating short-form video using native tools such as Instagram Reels, TikTok, or YouTube Shorts and design tools such as Canva or Adobe Creative Cloud.
Working knowledge of social media platforms, trends, analytics, and scheduling tools.
Strong organization and time management skills, including the ability to manage a calendar and many requests at once.
Proficiency with Microsoft 365, including Excel.
Creative, curious, and eager to learn, open to feedback, and excited to grow.
Organized and reliable, with attention to detail.
Friendly and collaborative with people at every level, from branch staff to leadership.
Takes initiative and brings energy and a positive attitude to the team.

Nice To Haves

Financial services experience is a plus, but not required.

Responsibilities

Manage Central One’s organic social channels, including LinkedIn, Instagram, TikTok, and Facebook, in accordance with the social strategy and brand voice set by Marketing leadership.
Create original, on-brand short-form video, photography, graphics, and written posts using native platform and design tools.
Develop content from member stories, community impact, branch and event activity, product campaigns, and financial education.
Monitor and respond to comments, messages, and reviews promptly and on-brand, escalating member service issues to the appropriate team.
Represent Central One as an on-camera social media ambassador when appropriate and attend community and branch events to capture content.
Stay current on social trends, formats, and platform changes, and propose ideas to test.
Track and report monthly social performance, focusing on business outcomes such as website clicks, application starts, and engagement with target audiences.
Use performance results to recommend what to continue, stop, or test.
Own the master marketing calendar across social, email, website, digital signs, branch promotions, and campaigns.
Manage the Marketing Request Form by reviewing incoming requests, clarifying needs, routing work, and tracking requests through completion.
Coordinate timelines, deadlines, and approvals with the marketing team, agency partners, and Compliance.
Partner with branch teams to promote branch-level campaigns, products, community events, and local stories.
Coordinate branch marketing materials, including in-branch signage, digital sign content, and collateral, keeping materials current and on-brand.
Serve as a responsive point of contact for branch staff marketing questions and requests.
Create and coordinate marketing materials and social content for the Retirement & Investment Center, Auto Advisors, and Oak Tree Insurance Agency in line with brand and regulatory requirements.
Keep CUSO promotions on the marketing calendar and aligned with Central One campaigns.
Maintain brand consistency across social content and marketing materials.
Route content through Compliance review as required and follow social media, privacy, advertising regulations, and Central One policy.
Participate in volunteer activities to support the People Helping People value and enhance the Credit Union’s visibility.
Stay current on job-related tools, regulations, and industry practices through reading, training, and professional development.
Adhere to applicable Credit Union policies, procedures, and regulations, and perform other duties as requested or assigned.