Specialist Social Media Marketing

Nestle Operational Services Worldwide SA•Seattle, VA

3d•$72,136 - $98,656

About The Position

The Specialist, Social Media Community manages organic social channels for major Nestlé USA brands across TikTok, Instagram, Facebook, Twitter (X), and other platforms. The position supports consumer-focused experiences that build brand relevance and generate demand, connecting with consumers through timely, engaging social interactions.

Requirements

In-depth understanding of the social media landscape and modern consumer needs.
Completed bachelor's degree.
At least 2–3 years of experience in social media management representing a brand or organization.
Strong understanding of social trends, the competitive landscape, best practices, and social analytics tools and metrics.
Exceptional written and oral communication skills.
Experience managing multiple projects simultaneously and collaborating successfully with multiple stakeholders and teams.
Proficiency with Canva Pro design, Instagram Reels video editing, and TikTok video editing.

Nice To Haves

Fluency in Spanish.
Experience with social listening tools such as Talkwalker or similar tools.
Experience using Sprinklr for social listening and publishing, or other tools.
Experience with CPG brands, including large brands and partner agencies.
Content creation using Instagram Reels and/or TikTok.
Experience with Adobe Photoshop and other video editing software.

Responsibilities

Conduct real-time social listening across platforms and use social listening tools to identify insights and act on opportunities.
Identify key consumers for surprise-and-delight opportunities that build relationships on social media.
Collaborate with brand and social teams to execute organic channel and content strategies aligned with business goals, including audits and measurement plans.
Monitor and moderate brand mentions across social channels, identify engagement opportunities, and share insights with brands and cross-functional teams.
Engage in real time with consumers in positive conversations, relevant trends, and cultural conversations.
Maintain organic and paid social media calendars, including copywriting, planning, scheduling, and publishing.
Brief for or create low-fidelity still or video content for organic social channels as needed.
Identify influencers who organically engage with the brand and may be suitable for brand programs and partnerships.
Optimize agency-created assets and user-generated content to maintain an active, real-time social presence; secure approvals and maintain records.
Attend in-person events and activations as needed to provide coverage and capture social media content.
Propose social-led activation ideas and collaborate with cross-functional teams to develop and execute them.
Partner with stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to plan organic content and amplify activations.
Coordinate influencer marketing campaigns with the influencer marketing manager and agency.
Own partnerships with Consumer Engagement Services teams to ensure product questions and complaints are addressed in brand voice and on time, and collaborate on crisis management.
Collaborate with stakeholders and brand teams on legal processes for social sweepstakes and contests.
Deliver and present quarterly reports covering social engagement highlights and KPI performance, and develop insights and content recommendations.
Perform other duties as assigned according to brand and team needs.