Marketing + Social Media Specialist

Cardinal Group Career•Tallahassee, FL

11h

About The Position

The Portfolio Marketing & Social Media Specialist manages social media strategy and content creation, campaign activations, graphic design, and internal storytelling across Charles Street Partners (CSP) properties. The role is responsible for maintaining consistent, recognizable branding that improves the experience for residents and prospects while managing multiple property accounts, platforms, and workflows. The Specialist works closely with onsite leasing teams to support occupancy, conversion, and resident retention. From September 1 through January 1, the role supports Tallahassee leasing efforts through campaigns, retention initiatives, promotional events, lead follow-up support, and leasing staff training. The role also manages portfolio content and social channels, develops marketing and brand collateral, coordinates influencer and athlete partnerships, and leads marketing initiatives across properties.

Responsibilities

Work with onsite teams to plan and run lease-up campaigns, resident retention initiatives, and promotional events, including Welcome Week, Renewal Launch, Tailgates and Parents Weekend, Homecoming, Renewal Walks, tabling, and housing fairs.
Run planned events on schedule and submit a recap for each within five business days covering attendance, leads captured, and cost.
Capture at least 25 qualified leads at each tabling event or housing fair.
Train and support leasing staff on marketing and leasing tasks, including lead follow-up; ensure Entrata leads receive timely responses and are closed out or moved to the next stage.
Help improve lead-to-tour and tour-to-lease conversion, and support Tallahassee properties in reaching pre-leasing and renewal targets.
Write, edit, and publish content for each property on Instagram, Facebook, and TikTok, including Reels, static posts, and Stories.
Maintain the required weekly posting schedule and submit each property's monthly content calendar for approval by the 25th of the preceding month.
Run daily social media operations across multiple accounts using Hootsuite; manage inboxes and direct messages, community engagement, replies, and escalations.
Grow portfolio organic engagement, followers, and social-media-sourced leads, tracking leads through UTM links.
Improve marketing automation and lead nurturing across email, content, landing pages, and other digital channels; work toward specified email open and click-through rates.
Create go-to-market materials for new properties and hospitality ventures, including web and social assets, printed collateral, and launch kits; complete launch kits at least 30 days before opening.
Work with onsite teams to produce leasing, marketing, and operational collateral through a centralized ticketing system, including flyers, posters, bandit signs, A-frames, folders, brochures, and business cards.
Complete standard collateral requests within five business days and rush requests within 48 hours, meeting deadlines at least 90% of the time.
Complete a brand audit and one-page brand standards guide for every property by November 15, 2026, standardizing portfolio branding while preserving each property's identity.
Design, source, and produce branded merchandise for each property within the approved budget.
Plan and run annual photo and video shoots for property websites and social channels, finishing before each year's Renewal Launch.
Hold quarterly content days at assigned properties, at least twice per property per year.
Recruit, manage, and directly supervise student influencers and athletes for on-campus marketing and events.
Build relationships with influencer and athlete partners and manage their communications, coordination, and content timelines.
Track influencer and athlete results using custom UTM links and referral codes, and tag all influencer-sourced leads using a referral source question on leasing applications.
Visit each out-of-market property in Indianapolis, Cincinnati, and Pittsburgh at least once per quarter.
Train every site team on marketing best practices at least once per semester.
Propose and launch at least one new marketing initiative per quarter.